Tag: electronic hard copy

Android now on par with Apple for tablets–what this could mean for printed-content delivery

Article

As tablet use grows, Android use on par with Apple, report says | Mobile – CNET News

My Comments

Lenovo ThinkPad Tablet

Lenovo ThinkPad Tablet – a 10″ Android business tablet

Over the last year or so, there has been a lot of talk in the newspaper industry about heading to the digital-delivery path, with most newspaper publishers running the idea of offering their mastheads in a digital-delivery form. This has been lately augmented over the past few days of the Fairfax media group announcing their new direction and pushing the idea of a subscription-based digital-delivery arrangement for their two main mastheads, the Sydney Morning Herald and The Age.

When I have heard this kind of talk, the tablet platform that is most often cited and supported for these applications is the Apple iPad. This is because it is seen as the most popular form of tablet computer for this application. But, from the CNET article, it is becoming so that the Android tablet platform is being placed on a par to Apple’s platform, mainly due to Amazon’s Kindle tablets.

I would also find that the Android tablet platform has yielded some capable products like the ASUS Transformer Prime; as well as the Samsung Galaxy Tab series and the business-oriented Lenovo ThinkPad Tablet that I just reviewed. These do appeal to users who “know what they are after”. Similarly, the Android platform has also yielded the 7” coat-pocket-size tablets like the Toshiba ATiSo that I reviewed recently.

Toshiba Thrive AT1S0 7" tablet

Toshiba Thrive At1So 7″ tablet

What I would like to see more for this platform is that the newspaper publishers work on integrated app-based newspaper readers for this platform rather than focusing the integrated experience to the iPad. Here, the 7” coat-pocket-size Android tablets could allow a user to have a few mastheads in their coat pocket to read on the train or the Transformer Prime could double as an electronic newspaper.

One platform that I am pleased with is the Zinio platform used for distributing magazines. Here, the effort was to deliver the magazine mastheads to a variety of devices ranging from the iPad through the Android tablets to the Windows and Mac desktop platforms, simply by working on a client program for each of the platforms.

Newspapers could look at developing a platform that allows the development of client apps for different device platforms and allow the user to subscribe to multiple mastheads without cluttering up their device with apps. It may either have to go for an app for each publisher or an app that is supported by multiple publishers and works as an online newsstand.

“Electronic hard copy” publishing – should this only be for the iPad platform?

Since the start of this year, there has been some interest shown by traditional hard-copy media publishers and book publishers in the idea of e-books and similar technologies. This has mainly been brought about by the arrival of devices like the Amazon Kindle and the Apple iPad. This concept has interested the newspaper and magazine publishers who have fund the value of their hard-copy titles dwindling as readers place more value on Web-hosted online news sources.

“Electronic hard copy” becoming only for the Apple iPad

This has intensified with the arrival of the Apple iPad where nearly every mainstream newspaper publisher is offering a subscription-based app for this platform and moving towards placing their online content behind a subscription-driven paywall, The biggest fear that I have about the current “electronic hard copy” situation is that all of the publishers will simply develop their “electronic hard copy” projects so that they only work with the Apple iPad.

Other platforms that exist

There are touch-based Internet-tablet platforms other than the iPad that can do the job of being an endpoint for “electronic hard copy” reading. The ones that come to mind are the Google Android platform which will be evolved into a touch-based Internet-tablet form factor as well as touch-enabled computers that run Microsoft’s Windows Vista or 7 operating systems. Infact I have viewed this site through a Hewlett-Packard TouchSmart “all-in-one” desktop PC at HP’s stand during the PMA Digital Life Expo yesterday in order to show a review of one of their products that was on the stand. This unit had the ability to “click on to” links at the touch of a finger or you could stroke your finger upwards to scroll through the site.

Similarly,there could be other touch-enabled Internet tablet platforms written for other embedded operating systems like Symbian, Bada or Maemo. As well, Microsoft can also provide a “scaled-down” distributions= of their Windows 7 codebase as the basis of a touch-enabled Internet-tablet device.

A common “electronic hard copy” distribution platform

What needs to happen is for the creation of a common “electronic hard copy” distribution that allows for the support of periodical content that is provided for free, “by the unit” or on a subscription basis in a similar manner to regular hard-copy periodicals. It should allow for authenticated distribution, rich-media content such as animation or video, search and interactivity amongst other things. It should also allow the publishers to “brand” their content and see a layout in a similar manner to how the hard-copy form has been presented.

For periodical content, technologies like the RSS Web-feed platform could be used as a basis for “pushing” newer issues to the device through the life of a subscription while there could be support for content-specific paradigms. In the case of comic-strip content, there could be the ability to scroll through each frame which would be variably-sized and perhaps may be accented with multimedia. Some material could allow for searching, filtered browsing and / or dynamic typesetting, such as a “full” dictionary that can be filtered down to provide words considered “legal” for Scrabble or a dictionary that emphasises in another colour “Scrabble-legal” words.

As well, you should be able to buy content for the device from anywhere other than the device’s “app store” like the way a Nokia phone user can get an app for their phone from the developer’s Web site, the Handango app store as well as the Nokia Ovi app store. This avoids the situations that have been occurring with Apple and the way they have been approving or disapproving apps for their iTunes App Store.

Conclusion

Once a common distribution platform exists for “electronic hard copy” content that works in a manner that breeds competitiveness, then more people would be able to benefit from this new way of distributing books, newspapers and magazines.