Articles (German Language / Deutsche Sprache)
The Swiss aren’t far behind on the smart-watch bandwagon but are taking it a different path so as to preserve their craft and identity.
Swatch is developing a fitness-focused smartwatch that is totally different from the rest of the crowd. Here, this is more a watch that tells the time but is equipped with fitness sensors to measure how healthy you are. They are drawing on EM Microtechnology who is part of the Swatch Group and this company also have worked on GPS technology for a variety of fitness-driven applications.
But Swatch and Tissot, both part of the Swatch Group, are focusing on simpler fitness-focused smartwatch designs rather than the current equivalent of the 80s-era digital multifunction watch. They are approaching watch design on a “horses for courses” basis where different watches suit different people and different occasions. I see this as being highly important because, for example, a woman may want a watch that looks the part on her slender wrist or a man may want to have a dress watch for going out to impress along with a fitness watch for long walks and a utility smartwatch for day-to-day use.
Apple have been “picking Swatch’s brains” about their watch-construction methods but Swatch deny the idea of forming a partnership with them, especially concerning the iWatch idea that has been floating around. As well Swatch are trying to achieve the “best smartwatch” goal rather than being the first.
What I see of this is that the Swatch group are being the first of the Swiss watch legends to link their special craft with today’s smart-wearable technology development.