Network Lifestyle And Activities Archive

Google fact-checking now applies to image searches

Articles

Google search about Dan Andrews - Chrome browser in Windows 10

Google to add fact checking to images in its search user interfaces

Google adds a fact check feature for images | CNet

From the horse’s mouth

Google

Bringing fact check information to Google Images (Blog Post)

My Comments

Increasingly, images and video are being seen as integral to news coverage with most of us seeing them, especially photographs, of importance when corroborating a fact or news story.

But these are becoming weaponised to tell a different truth compared to what is actually captured by the camera. One way is to use the same or a similar image to corroborate a different fact, with this including the use of image-editing tools to doctor the image so it tells a different story.

I have covered this previously when talking about the use of reverse-image-search tools like Tineye or Google Image Search to verify the authenticity of an image and . It will be the same kind of feature that Google has enabled in its search interface when you “google” for something, or in its news-aggregation platforms.

Google is taking this further for people who search for images using their search tools. Here, they are adding images to their fact-check processes so it is easy to see whether an image has been used to corroborate questionable information. You will see a “fact-check” indicator near the image thumbnail and when you click or tap on the image for a larger view or more details, you will see some details about whether the image is true or not.

A similar feature appears on the YouTube platform for exhibiting details about the veracity of video content posted there. But this feature currently is available to users based in Brazil, India and the USA and I am not sure whether it will be available across all YouTube user interfaces, especially native clients for mobile and set-top platforms.

It is in addition to Alphabet, their parent company, offering a free tool to check whether an image has been doctored. This is because meddling with an image to constitute something else using something like Adobe Photoshop or GIMP is being seen as a way to convey a message that isn’t true. The tool, called Assembler, uses artificial intelligence and algorithms that detect particular forms of image manipulation to indicate the veracity of an image.

But I would also see the rise of tools that analyse audio and video material to identify deepfake activity, or video sites, podcast directories and the like using a range of tools to identify the authenticity of content made available through them. This may include “fact-check” labels with facts being verified by multiple newsrooms and universities; or the content checked for out-of-the-ordinary editing techniques. It can also include these sites and directories implementing a feedback loop so that users can have questionable content verified.

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What can be done about taming political rhetoric on online services?

Article

Australian House of Representatives ballot box - press picture courtesy of Australian Electoral Commission

Online services may have to observe similar rules to traditional media and postal services when it comes to handling election and referendum campaigns

There’s a simple way to reduce extreme political rhetoric on Facebook and Twitter | FastCompany

My Comments

In this day and age, a key issue that is being raised regarding the management of elections and referenda is the existence of extreme political rhetoric on social media and other online services.

But the main cause of this problem is the algorithmic nature associated with most online services. This can affect what appears in a user’s default news feed when they start a Facebook, Twitter or Instagram session; whether a bulk-distributed email ends up in the user’s email inbox or spam folder; whether the advertising associated with a campaign appears in search-driven or display online advertising; or if the link appears on the first page of a search-engine user experience.

This is compared to what happens with traditional media or postal services while there is an election or referendum. In most of the democracies around the world, there are regulations overseen by the electoral-oversight, broadcasting and postal authorities regarding equal access to airtime, media space and the postal system by candidates or political parties in an election or organisations defending each option available in a referendum. If the medium or platform isn’t regulated by the government such as what happens with out-of-home advertising or print media, the peak bodies associated with that space establish equal lowest-cost access to these platforms through various policies.

Examples of this include an equal number of TV or radio commercial spots made available at the cheapest advertising rate for candidates or political parties contesting a poll, including the same level of access to prime-time advertising spaces; scheduled broadcast debates or policy statements on free-to-air TV with equal access for candidates; or the postal service guaranteeing priority throughput of election matter for each contestant at the same low cost.

These regulations or policies are to make it hard for a candidate, political party or similar organisation to “game” the system but allow voters to make an informed choice about whom or what they vote for. But the algorithmic approach associated with the online services doesn’t guarantee the candidates equal access to the voters’ eyeballs thus requiring the creation of incendiary content that can go viral and be shared amongst many people.

What needs to happen is that online services have to establish a set of policies regarding advertising and editorial content tendered by candidates, political parties and allied organisations in order to guarantee equal delivery of the content.  This means marking such content so as to gain equal rotation in an online-advertising platform; using “override markers” that provide guaranteed recorded delivery of election matter to one’s email inbox or masking interaction details associated with election matter posted on a Facebook news feed.

But the most important requirement is that the online platforms cannot censor or interfere with the editorial content of the message that is being delivered to the voters by them. It is being seen as important especially in a hyper-partisan USA where it is perceived by conservative thinkers that Silicon Valley is imposing Northern-Californian / Bay-Area values upon people who use or publish through their online services.

A question that can easily crop up is the delivery of election matter beyond the jurisdiction that is affected by the poll. Internet-based platforms can make this very feasible and it may be considered of importance for, say, a country’s expats who want to cast their vote in their homeland’s elections. But people who don’t live within or have ties to the affected jurisdiction may see it as material of little value if there is a requirement to provide electoral material beyond a jurisdiction’s borders. This could be answered through social-media and email users, or online publishers having configurable options to receive and show material from multiple jurisdictions rather than the end-user’s current jurisdiction.

What is being realised here is that online services will need to take a leaf out of traditional regulated media and communication’s playbook to guarantee election candidates’ fair equal access to the voters through these platforms.

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Keeping those videoconferencing platforms relevant beyond the pandemic shutdown

As various jurisdictions around the world are “peeling back” the various stay-at-home restrictions once they are sure they have the coronavirus plague under control in their territory, we could easily see our love for many-to-many videoconferencing wane. It can be more so when the barriers are fully down and we are confident about going out and about, or travelling long-distance.

But these many-to-many video-conferencing platforms like Zoom, Skype and Facebook Messenger Rooms do not need to be ignored once we can go out. It is more about keeping these platforms in continual relevance beyond the workplace and as part of personal and community life.

How can you keep these platforms relevant

Zoom (MacOS) multi-party video conference screenshot

Are these multi-party video conferences going to die out when the all-clear to meet face-to-face and to travel is given?

Family and friends

Do you have members of your family or community who are separated by distance? Here, each family cluster who can meet up at a particular venue in their local area can implement Zoom, Skype or a similar platform to create a wide-area meetup amongst the clusters. It can also extend to remote members of that family or community using these platforms to “call in” and join the occasion.

This situation will be very real with us taking baby steps to getting back to what we used to do, including long-distance travel. Initially long-distance travel will be put off due to fears of newer coronavirus infections on crowded transport modes like economy-class airline cabins along with countries putting off opening their borders and enabling long-distance domestic travel until they are sure that the Covid-19 beast is under control.

If one of us moves to a place that is a long distance away like overseas or interstate, these videoconferencing platforms become even more relevant as a tool to “keep in touch with home”. For example, once that person has settled in to their home, they could use a smartphone, tablet or highly-portable laptop computer to take those of us who are “at home” on a tour of their new premises.

Similarly, an event like an engagement or “wetting the new baby’s head” that is typically celebrated by small groups of relatives or friends who get together to celebrate with a toast to the lucky couple or parents can be taken further. Here, these small clusters could effectively “join up” as part of a larger virtual cluster involving the people whom the occasion is about in order to celebrate together.

Education

For education, distance learning can continue to be made relevant especially for people who can’t attend the class in person. This includes underserved rural and remote communities, people who are in hospital and similar places or itinerant students. There can also be a blended-learning approach that can be taken where a class can both be face-to-face and remote.

Teachers can use videoconferencing to teach classes at the school even if they are home due to illness, caring for relatives or similar situations. It is important for those teachers who place value in curriculum continuity for their students no matter what. Foreign-language teachers who are engaging in personal travel to the country associated with the language they are teaching can use aspects of the trip for curriculum enrichment. With this they could “call in” to their classes at home from that country and engage with the country’s locals or demonstrate its local culture and idiosyncrasies.

A school’s student-exchange program can also benefit from videoconferencing by having remote exchange students able to “call in” to their home school. With this the students could share their experiences and knowledge about the remote location with their “home” class.

To the same extent, a school could link up with one or more guest speakers so that speaker can enrich the class with extra knowledge and experiences. It can even help those schools who can’t afford frequent field trips especially long-distance trips to be able to benefit from knowledge beyond the classroom.

Community Worship

In the worship context, videoconferencing technology can be about allowing mission workers to call their home church and present their report to their home congregation by video link. It can even appeal towards multiple-campus churches who want to be part of these video links.

This technology is still relevant to those small Bible-study / prayer / fellowship groups that are effectively smaller communities within a church’s community. Here, these groups could maintain videoconferencing as a way to allow members separated from the group on a temporary basis to effectively “call in” and participate during the meetups. In some cases where one of these groups becomes too large that they “break up” to smaller groups, they could implement the many-to-many videoconferencing technologies to host larger group meetups on an occasional basis.

Of course there are the key occasions that are part of a religious community’s life like the weddings or funerals. Here, it could be feasible to provide a video link-up so that people who can’t attend the services associated with these events in person due to ill-health or long-distance can view them on line.

As well, the supporting parties associated with these events can become global shared celebrations comprising of multiple local celebration clusters using video-link technology. This is more so with families and communities who are split up by distance but want to celebrate together.

Other community organisations who thrive on being close-knit could easily see the multi-party video-conference as being relevant especially for members who are far-flung from where they usually meet. As well, those who have presence in multiple geographic areas can exploit the likes of Zoom or Skype to make ad-hoc virtual meetings that don’t cost much to organise.

What can be done

Increased support for group videocalling on the big screens

If a mobile-platform vendor has an investment in their mobile platform along with a set-top-box platform (that’s you, Apple with your iOS and Apple TV, and Google with your Android and Chromecast), they could work towards enabling their set-top platform towards group videophone functionality.

Here, this idea would require the smartphone or tablet, which has the contact list and the user-interface for the videocalling platforms like Facetime, Zoom, Skype or Facebook Messenger; to be able to manage the calls while a camera attached to the top of the TV is linked to the set-top box which works with the videocalling platform as a screen, camera, speakers and microphone.

I wrote in a previous article about this idea and the two ways it can be done. One of these is to have a lean software interface in both devices that link the smartphone to the set-top box and have the caller’s face and voice on the TV with the camera linked to the set-top box bringing your face and voice to the caller. The smartphone would then run the videocalling platform, allowing the user to control the call from that device.

The other is to have the videocalling platform software on the set-top box with the ability to use the smartphone to manage accounts, callers and the like from its surface. This is similar to how DIAL is being used by Netflix and YouTube to permit users to “throw” content from smartphones or computers to smart TVs and set-top devices equipped with client software for these platforms.

Conclusion

The videoconferencing platforms of the Zoom, Skype and Facebook Messenger Rooms ilk can be of use beyond the pandemic shutdown, serving as a way to bridge distance and bring communities together.

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Keeping the same character within your online community

Article

Facebook login page

Online communities do represent a lot of hard work and continuous effort including having many moderators

General Election 2019: Has your local Facebook group been hijacked by politics? | BBC News

My Comments

The past UK General Election highlighted an issue with the management of online communities, especially those that are targeted at neighbourhoods.

In the BBC News article, a local Facebook group that was used by a neighbourhood specifically for sharing advice, recommending businesses, advertising local events, “lost-and-found” and similar purposes was steered from this purpose to a political discussion board.

You may or may not think that politics should have something to do with your neighbourhood but ordinarily, it stays very well clear. That is unless you are dealing with a locally-focused issue like the availability of publicly-funded services like healthcare, education or transport infrastructure in your neighbourhood. Or it could be about a property development that is before the local council that could affect your neighbourhood.

How that came about was that it was managed by a single older person who had passed away. Due to the loss of an administrator, the group effectively became a headless “zombie” group where there was no oversight over what was being posted.

That happened as the UK general election was around the corner with the politics “heating up” especially as the affected neighbourhood was in a marginal electorate. Here, the neighbourhood newsgroup “lost it” when it came to political content with the acrimony heating up after the close of polls. The site administrator’s widow even stated that the online group was being hijacked by others pushing their own agendas.

Subsequently, several members of that neighbourhood online forum stepped in to effectively wrest control and restore sanity to it. This included laying down rules against online bullying and hate speech along with encouraging proper decent courtesy on the bulletin board. It became hard to effectively steer back the forum to that sense of normalcy due to pushback by some members of the group and the established activity that occurred during the power vacuum.

This kind of behaviour, like all other misbehaviour facilitated through the Social Web and other Internet platforms, exploits the perceived distance that the Internet offers. It is something you wouldn’t do to someone face-to-face.

What was being identified was that there was a loss of effective management power for that online group due to the absence of a leader which maintained the group’s character and no-one effectively steps up to fill the void. This can easily happen with any form of online forum or bulletin board including an impromptu “group chat” set up on a platform like WhatsApp, Facebook Messenger or Viber.

It is like a real-life situation with an organisation like a family business where people have put in the hard yards to maintain a particular character. Then they lose the effective control of that organisation and no-one steps up to the plate to maintain that same character. This kind of situation can occur if there isn’t continual thought about succession planning in that organisation’s management especially if there aren’t any young people in the organisation who are loyal to its character and vision.

An online forum should have the ability and be encouraged to have multiple moderators with the same vision so others can “take over” if one isn’t able to adequately continue the job anymore. Here, you can discover and encourage potential moderators through their active participation online and in any offline events. But you would need to have some people who have some sort of computer and Internet literacy as moderators so they know their way around the system or require very minimal training.

The multiplicity of moderators can cater towards unforseen situations like death or sudden resignation. It also can assure that one of the moderators can travel without needing to have their “finger on the pulse” with that online community. In the same vein, if they or one of their loved ones falls ill or there is a personal calamity, they can concentrate on their own or their loved one’s recovery and rehabilitation or managing their situation.

There will be a reality that if a person moves out of a neighbourhood in good faith, they will have maintained regular contact with their former neighbours. Here they would be trying to keep their “finger on the pulse” regarding the neighbourhood’s character.  This fact can be exploited with managing a neighbourhood-focused online community by them being maintained as a “standby moderator” where they can be “roped in” to moderate the online community if there are too few moderators.

To keep the same kind of “vibe” within that online community that you manage will require many hands at the pump. It is not just a one-person affair.

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Logitech improves on the XBox Adaptive Controller with a cost-effective control package

Articles

Logitech G Adaptive Gaming Kit press picture courtesy of Logitech International

Logitech G Adaptive Gaming Kit has what you need for the XBox Adaptive Controller

Logitech’s $100 kit for the Xbox Adaptive Controller makes accessible gaming cheaper | CNet

Microsoft went all in on accessible design. This is what happened afterwards | FastCompany

Previous HomeNetworking01.info coverage on the XBox Adaptive Controller

Microsoft runs a Super Bowl ad about inclusive gaming

From the horse’s mouth

Logitech

Adaptive Gaming Kit (Product Page, Press Release, Blog Post)

My Comments

Recently, Microsoft launched the XBox Adaptive Controller as an accessible games-console controller for people who face motion and dexterity-related disabilities. They even promoted it in a TV commercial ran during this year’s Super Bowl football match, which would have been considered to go against the grain for the usual sporting and video-game audiences.

This has been part of Microsoft’s step towards inclusionary gaming and I had written in the article about that controller not just to focus towards providing video gaming for disabled people. But I also called out the therapeautic value that some games can have for elderly people as well as disabled people with Microsoft offering a lower barrier to entry for independent game developers to create games that underscore that concept.

It has actually been underscored in a recent CNET video article about the XBox Adaptive Controller being used to help a US war veteran who lost some of his motion and dexterity in a motorcycle accident.

Click or tap here to play the video

But Logitech have taken this a step further by offering an accessory kit with all the necessary controls for US$99. This kit, known as the Adaptive Gaming Kit, makes it more affordable for these people so you can have an accessible gaming setup to suit your particular needs without having to choose and buy the necessary accessories. Here, it is important especially if a person’s needs will change over time and you don’t want to have to buy newer accessories to suit that need.

The package comes with rigid and flexible mats with Velcro anchor points for the various buttons and other controls. The flexible mats can even allow the controls to be anchored around a chair’s arms or other surfaces while the whole kit can allow for the equipment to be set up and packed up with minimal effort. The controls all have their own Velcro anchor points and screw holes for anchoring to other surfaces.

Logitech used their own intellectual capital in designing the kit while working with Microsoft to evolve the product. Here, they implemented their own mechanical-switch technology that is part of their high-end keyboards including their low-profile switches used in their low-profile keyboard range. The large buttons have stabilisers built in to them so you can press them from anywhere on the button’s surface. This leads to them not reinventing the wheel when it comes to the product’s design or manufacture because of the use of common technology.

What I have liked about Logitech’s Adaptive Gaming Kit is that the idea of accessible gaming comes at a price point that represents value for money. This is compared to various assistive-technology solutions which tend to require the user to pay a king’s ransom to acquire the necessary equipment. It has often led towards the government or charitable sector not getting their money’s worth out of their disabled-person support programs due to the high cost of the necessary technology.

Welcome to the new age of making assistive technology become more mainstream, not just for disabled users but for the realities associated with the ageing population such as ageing Baby Boomers and people living longer.

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PAX 2019–Indie games gaining a strong appeal

Previous Coverage about the indie gaming segment

Untitled Goose Game on Alienware stand at PAX 2019

Untitled Goose Game ends up as one of the feature games to demo computer gaming hardware at PAX 2019

Alaskan fables now celebrated as video games

Two ways to put indie games on the map

Indie games like Untitled Goose Game appeal to people outside the usual game demographics

My Comments

When I visited the PAX 2019 gaming exhibition in Melbourne, I had noticed a distinct interest and appeal towards the indie game sector as distinct from the mainstream AAA+ games sector. This became of interest thanks to Untitled Goose Game becoming the talk of the town as a strong example. As well, the Victorian Government was using this show to showcase games that are developed locally as part of using public arts funding to support this kind of game development.

Here I had noticed a significant number of approaches to how these games worked. One game I had noticed was what would be called a Web game or browser game that can play within a Web browser. This method was a common approach for online games sites like Miniclip or games offered by Facebook and co as part of their platform.

I had talked to some of the games developers in this class of game and they noticed that the games exhibited modest performance requirements. It was true of the games that were written to be native to the host device’s operating system. This would mean that they could be played on a business laptop or home computer that has an integrated graphics infrastructure and baseline RAM.

But most of the laptops that were being used to play these games were connected to AC power rather than working on battery power. Here, I raised the issue with one of the game developers about their games’ power-requirements and optimising them to run efficiently especially if the laptop is to be run on battery power, and they concurred. One use case regarding power efficiency for games I was thinking of are overseas travellers who want to while away a long flight playing one of these games.

Similarly, these games are able to be played casually. That is to be able to provide enjoyable gameplay over short or long sessions whereas a significant number of popular AAA+ games tend to require long intense playing sessions. As well, a lot of the indie games appeal to a wide audience including those that are easily pushed out of video gaming like women or older people.

The indie games also don’t convey aggressive or highly-competitive ideals which do increase their appeal to parents and others who are concerned about what is conveyed in most of the popular video games on the market. This factor is becoming very important due to an increasing awareness about social values and how popular culture respects them with it impacting on how we consume media.

A situation that a lot of these developers do face when writing their games for the console platforms or porting an existing title that way is the tight requirements. Here, they have to make sure that the game handles all error conditions including if a controller is disconnected mid-play. There is also the requirement for the game to be playable with a handheld controller that uses one or two D-pads, a joystick and mapped buttons.

These points are highlighting the key differences that the indie game scene is about where a distinctly different vibe exists compared to the AAA+ video games offered by the mainstream game publishers. This is very similar to what is seen with film where the art-house and independent movies carry a different vibe to what the Hollywood blockbuster movies offer.

Keeping the indie gaming scene continuously alive and maintaining the existence of standalone independent games studios around the world can then allow for a diverse range of games that appeal to a wide range of tastes.

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Indie games like Untitled Goose Game appeal to people outside the usual game demographics

Articles

Honk if you’ve got a hit: Melbourne-made “horrible goose” game goes global | The Age

Everyone from Chrissy Teigen to Blink-182 is freaking out about a ‘goose game’ — one look at the bizarre new game explains why | Business Insider

Untitled Goose Game Melbourne-based creators stunned after topping Nintendo charts | ABC News Australia

From the horse’s mouth

Untitled Goose Game (product page)

Video – Click or tap to play

Previous coverage on indie games

How about encouraging computer and video games development in Europe, Oceania and other areas

Alaskan fables now celebrated as video games

Two ways to put indie games on the map

My Comments

What is being realised now is that independently-developed electronic games are appealing to a larger audience than most of those developed by the mainstream games studios.

A case to point that has appeared very recently is Untitled Goose Game. This game; available for Windows or MacOS regular computers via the Epic Games Store, and the Nintendo Switch handheld games console via its app store, is about you controlling a naughty goose as you have it wreak havoc around an English rural village.

Here, it uses cartoon imagery and slapstick-style comic approach of the kind associated with Charlie Chaplin or Laurel and Hardy in the early days of cinema to provide amusement that appeals across the board. It also underscores concepts that aren’t readily explored in the video games mainstream.

This game was developed by a small North Fitzroy game studio called House House and had been underpinned by funds from the state government’s culture ministry (Film Victoria) before it was published by an independent games publisher called Panic.

A close friend of mine who is a 70-something-year-old woman was having a conversation with me yesterday about this game and we remarked on it being outside the norm for video games as far as themes go. I also noticed that her interest in this game underscored its reach beyond the usual video-game audience where it would appeal to women and mature-to-older-age adults, with her considering it as a possible guilty pleasure once I mentioned where it’s available on.

With Untitled Goose Game being successful on the Nintendo Switch handheld games console, it could be a chance for Panic or House House to see the game being ported to mobile platforms. This is more for benefit to those of us who are more likely to use an iPad or Android tablet to play “guilty-pleasure” games. This is in addition to optimising the game’s user interface for the Windows variant to also work with touchscreens so it can be played on 2-in-1 laptops.

What is happening is that there is an effort amongst indie games developers and publishers to make their games appeal to a wide audience including those of us who don’t regularly play video games.

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NewsGuard to indicate online news sources’ trustworthiness

Articles

Untrustworthy news sites could be flagged automatically in UK | The Guardian

From the horse’s mouth

NewsGuard

Home Page

My Comments

Google News screenshot

Google News – one of the way we are reading our news nowadays

Since 2016 with the Brexit referendum and the US Presidential Election that caused outcomes that were “off the beaten track”, a strong conversation has risen up about the quality of news sources, especially online sources.

This is because most of us are gaining our news through online resources like online-news aggregators like Google News, search engines like Google or Bing, or social networks like Facebook or Twitter. It is while traditional media like the newspapers, radio or TV are being seen by younger generations as irrelevant which is leading to these outlets reducing the staff numbers in their newsrooms or even shutting down newsrooms completely.

What has been found is that this reliance on online news and information has had us become more susceptible to fake news, disinformation and propaganda which has been found to distort election outcomes and draw in populist political outcomes.

Increasingly we are seeing the rise of fact-checking groups that are operated by newsrooms and universities who verify the kind of information that is being run as news. We are also seeing the electoral authorities like the Australian Electoral Commission engage in public-education campaigns regarding what we pass around on social media. This is while the Silicon-Valley platforms are taking steps to deal with fake news and propaganda by maintaining robust account management and system-security policies, sustaining strong end-user feedback loops, engaging with the abovementioned fact-check organisations and disallowing monetisation for sites and apps that spread misinformation.

Let’s not forget that libraries and the education sector are taking action to encourage media literacy amongst students and library patrons. With this site, I even wrote articles about being aware of fake news and misinformation during the run-up to the UK general election and the critical general elections in Australia i.e. the NSW and Victoria state elections and the Federal election which were running consecutively over six months.

Google News on Chrome with NewsGuard in place

NewsGuard highlighting the credibility of online news sources it knows about on Google News

But a group of journalists recently worked on an online resource to make it easy for end-users to verify the authenticity and trustworthiness of online news resources. NewsGuard, by which this resource is named, assesses the online news resources on factors like the frequency it runs with false content; responsible gathering and presentation of information; distinguishing between news and opinion / commentary; use of deceptive headlines and proper error handling. Even factors that affect transparency like ownership and financing of the resource including ideological or political leanings of those in effective control; who has effective control and any possible conflicts of interest; distinction between editorial and advertising / paid content; and the names of the content creators and their contact or biographical information.

NewsGuard in action on Google Chrome - detail with the Guardian

The NewsGuard “pilot light” on Chrome’s address bar indicating the trustworthiness of a news site

End-users can use a plug-in or extension for the popular desktop browsers which will insert a “shield” behind a Weblink to a news resource indicating whether it is credible or not, including whether you are simply dealing with a platform or general-info site or a satire page. They can click on the shield icon to see more about the resource and this resource is even described in an analogous form to a nutrition label on packaged foodstuffs.

For the Google Chrome extension, there is also the shield which appears on the address bar and changes colour according to how the Web resource you are reading has been assessed by NewsGuard. It is effectively like a “pilot light” on a piece of equipment that indicates the equipment’s status such as when a sandwich toaster is on or has heated up fully.

NewsGuard basic details screen about the news site you are viewing

Basic details being shown about the trrustworthiness of online news site if you click on NewsGuard “pilot light”

It is also part of the package for the iOS and Android versions of Microsoft Edge but it will take time for other mobile browsers to provide this as an option.

NewsGuard is a free service with it gaining a significant amount of funding from the Microsoft’s Defending Democracy program. This is a program that is about protecting democratic values like honest and fair elections.

It is also being pitched towards the online advertising industry as a tool to achieve a brand-safe environment for brands and advertisers who don’t want anything to do with fake news and disinformation. This will be positioned as a licensable data source and application-programming interface for this user group to benefit from. Libraries, educational facilities, students and parents are also being encouraged to benefit from the NewsGuard browser add-ons as part of their media-literacy program and curriculum resources.

Detailed "Nutrition Label" report from NewsGuard about The Guardian

Click further to see a detailed “nutrition label” report about the quality and trustworthiness of that online news resource

But I see it also of benefit towards small newsrooms like music radio stations who want to maintain some credibility in their national or international news coverage. Here, they can make sure that they use news from trusted media resources for their news output like the “top-of-the-hour” newscast. Students, researchers, bloggers and similar users may find this of use to make sure that any media coverage that they cite are from trustworthy sources.

The UK government are even considering this tool as a “must-have” for Internet service providers to provide so that British citizens are easily warned about fake news and propaganda. It is in the same approach to how users there can have their ISPs provide a family-friendly “clean feed” free of pornography or hate speech.

It is now being rolled out around the rest of Europe with France and Italy already on board with this service for their mastheads. Germany is yet to come on board but it could be a feasible way to have other countries speaking the same language climbing on board very quickly such as having Germany, Austria and Switzerland come on board very quickly once German presence is established.

As NewsGuard rolls out around the world, it could effectively become one of the main “go-to” points to perform due-diligence research on that news outlet or its content. It will also become very relevant as our news and information is delivered through podcasts and Internet-delivered radio and TV broadcasts or we use Internet-connected devices to receive our news and information.

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Australian media raises the issue of fake celebrity and brand endorsements

Article

Event page for spammy Facebook event

Facebook is one of many online platforms being used for fake celebrity and brand endorsements

Networks warn of fake ads, scams. | TV Tonight

Media Watch broadcast on this topic | ABC

My Comments

An issue that has been called out at the end of April this year is the improper use of endorsements by celebrities and brands by online snake-oil salesmen.

ABC’s Media Watch and TV Tonight talked of this situation appearing on Facebook and other online advertising platforms. Typically the people and entities being affected were household names associated with the “screen of respect” in the household i.e. the TV screen in the lounge room. It ranged from the free-to-air broadcasters themselves including the ABC who adheres strictly to the principles established by the BBC about endorsement of commercial goods and services, as well as TV shows like “The Project” or “Sunrise”, or TV’s key personalities like Eddie McGuire and Jessica Rowe.

Lifehacker Website

…. as are online advertising platforms

Typically the ads containing the fake endorsements would appear as part of Facebook’s News Feed or in Google’s advertising networks, especially the search-driven Adwords network. I also see this as being of risk with other online ad networks that operate on a self-serve process and offer low-risk high-return advertising packages such as “cost-per-click-only” deals and had called this out in an earlier article about malvertisement activity.

There has been recent investigation activity by the Australian Competition and Consumer Commission concerning the behaviour of the Silicon Valley online-media giants and their impact on traditional media around the world. It will also include issues relating to Google and its control over online search and display advertising.

Facebook have been engaging in efforts to combat spam, inauthentic account behaviour and similar activity across its social-network brands. But they have found that it is a “whack-a-mole” effort where other similar sites or the same site pops up even if they shut it down successfully. I would suspect that a lot of these situations are based around pages or ads linking to a Website hosted somewhere on the Internet.

A question that was raised regarding this kind of behaviour is whether Facebook, Google and others should be making money out of these scam ads that come across their online platforms. This question would extend to the “estate agents” and “landlords” of cyberspace i.e. the domain-name brokers and the Webhosts who offer domain names or Webhosting space to people to use for their online presence.

There is also the idea of maintaining a respectable brand-safe family-and-workplace-friendly media experience in the online world which would be very difficult. This issue affects both the advertisers who want to work in a respectable brand-safe environment along with online publishers who don’t want their publications to convey a downmarket image especially if the invest time and money in creating quality content.

As we see more ad-funded online content appear, there will be the call by brands, publishers and users to gain control over the advertising ecosystem to keep scam advertising along with malvertisements at bay along with working against ad fraud. It will also include verifying the legitimacy of any endorsements that are associated with a brand or personality.

A good practice for advertisers and publishers in the online space would be to keep tabs on the online advertising beheaviour that is taking place. For example, an advertiser can keep reporting questionable impressions of their advertising campaigns including improper endorsement activity while a publisher can report ads for fly-by-night activity that appear in their advertising space to the ad networks they use. Or users could report questionable ads on the Social Web to the various social network platforms they see them appear on.

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Lifestyle publishing heads towards the online trend

Lifehacker Website

Lifehacker – an example of the new direction in online-based lifestyle publishing

The online life has placed significant changes in the realm of “lifestyle publishing”.

What I would describe as “lifestyle publishing” are print or online publications that primarily cover lifestyle issues like living at and keeping our homes, parenting, personal health and personal / relationship issues. This kind of content is seen as being evergreen and relevant for a long time.

The classic “women’s magazines” maintained this role while running celebrity gossip and similar material. They existed in a position where they were available in the checkout lanes at supermarkets or at general/convenience stores and newsagents. As well, prior issues would exist in the waiting rooms at most medical practices and, of course, they would exist on many coffee tables as casual reading.

Some of these magazines even provide activities like crosswords and other puzzles or provide colouring-in pages and similar activities for children. This is to enhance the value of the magazine across the reader’s household. You may also find a few comic strips in the magazines as another content type.

They have been supported by various magazines that focus on particular topics like cookery, home improvement, parenting and health. It is also along with those salacious gossip magazines filled with lurid details of what the TV stars, the European royal families or other celebrities are up to.

Mamamia Website

… as is Mamamia

But, thanks to the smartphones and tablets, the direction for this kind of publishing has headed towards two major online paths. These devices have provided a portable and discreet means to consume this kind of material whether at home or out and about, in a similar way to how the e-book has been a boon to the romance novel and similar popular “guilty-pleasure” reading.

One of these are the independent blogs and small-time Websites, especially the “mum blogs”. These blogs appear on their own site or purely on a social-media platform like Facebook. People who follow the independent sites and blogs consider them authentic due to them representing the voice of the site’s or article’s author and their experiences.

MillieMummyMelbourne mum blog

… and “mum blogs” like MillieMummyMelbourne

The other fork in the road are the likes of Fusion Media Group and Pedestrian TV who maintain a large powerful blog/Website network with names like Lifehacker and Gizmodo. In this case, Fusion Media Group are franchising some of their mastheads in to other countries in a similar manner to what the Daily Mail and The Guardian are doing. It includes providing localised content for these markets as well as content that appeals across the world.

Another example of the other fork in the road is Mamamia who is becoming a powerful online “women’s magazine” focusing on what women really want. But this masthead is moving away from the traps associated with the salacious celebrity-gossip culture such as relying on imagery supplied by paparazzi photographers.

The online lifestyle publications don’t just provide content in the written form augmented with photos or other imagery. Increasingly these publications are providing audio podcasts or short videos in addition to the written content. Here, it is positioned as another way to present the same information that the site provides.

Lenovo Yoga Tab Android tablet

These mobile tablets play in to the hand of the online lifestyle publishers

Some of these online lifestyle-publishing mastheads are doing some things that aren’t really associated with the traditional women’s mags. One approach has been to review and compare different products that exist on the market and are relevant to their reader base.  This was a practice that was typically saved for car, boat, photo/audio/video and similar magazines or magazines offered by consumer-rights organisations.

But independent bloggers like the “mum blogs” are undertaking this role by reviewing or comparing household and similar goods. In some cases, the vendors supply the review samples of these goods, especially newer products, in order to have them put in the public consciousness.

There will be some continual questions raised about online lifestyle publishing.

One of these will be about monetising the content. This is more so where people are using social media, online content aggregators or email to follow the sites and read the latest content they offer.

Dell Inspiron 13 7000 2-in-1 Intel 8th Generation CPU at QT Melbourne hotel - presentation mode

.. as do the popular 2-in-1 convertible laptops like the Dell Inspiron 13 7000 2-in-1 range

This situation may affect the viability of on-site display advertising as a monetisation strategy. It is even though most of these publishers don’t have difficulty in creating family-friendly brand-safe content which can attract the advertisers to their Website.

One way this issue has been targeted is through the provision of sponsored content on these sites. The article or articles will have some input from a brand and be published with the brand’s identity appearing at various points in the article. This may also include the supply of goods and services at no cost to the blogger in exchange for them to write up a review about them like in the MillieMummyMelbourne blog regarding LEGO Duplo Stories with Amazon Alexa.

Some people see the existence of sponsored content or product reviews based on vendor-supplied samples as not being authentic. This is because they see the vendors or brand owners effectively steering the discussion regarding the goods or services being offered with the publishers extolling the advantages of these goods. This is something that has happened across lifestyle publishing in the traditional media with the use of advertorials within the magazines or infomercials being run during morning TV.

Another approach has been to run an online storefront that offers merchandise promoting the Website or designed by the author. It is more so where the author has the creative ability to design their own merchandise like clothing for example.

Another issue that will crop up is how to position online lifestyle publications in a manner to make them discoverable.

At the moment, discovery of this content is primarily through Google, Bing or other search engines especially where the search engine may surface a list-driven article written somewhere on the Internet that compares and describes the sites you are after. This takes over the role of the browsing-driven Internet directories like Lycos which existed before the Google behemoth came to the fore where Web providers could submit links to their sites to these directories.

As well, some of the online content aggregators like Feedspot or Feedly do provide the ability to search or browse for content of a kind. Similarly Web portals could be used as a tool to place online lifestyle publications “on the map”, perhaps through the use of a dedicated “lifestyle” Web portal promoted through traditional media.

Use of native or Web apps that show up strong with iPads, Android tablets and similar devices cam be a way to keep that “magazine experience” alive when you are “flicking” through these online lifestyle publications or “mum blogs”.

What needs to be done regarding online lifestyle publishing is to raise the profile of this segment to a position comparable with the traditional printed magazines. There was an episode of ABC’s “Media Watch” comparing them against the traditional womens’ magazines but this was showing concern about the sponsorship and brand-interaction issue.

Here, it was a way to use traditional media to put these blogs and sites on the map, but other resources can be used equally as well. For example, a radio or TV talk show could be used as a platform to interview lifestyle bloggers including “mum bloggers” and place them on the map. Or traditional media can exchange content with the lifestyle Websites and blogs to, perhaps, enrich coverage of a particular topic or cross-promote resources.

What needs to happen is to increase the profile of the online publications and blogs in the context of lifestyle-focused publishing especially in the eyes of the casual readers.

Now lifestyle publishing has headed towards the online direction and is coming to a tablet computer near you.

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