Article
TV networks to launch aggregated streaming app | AdNews
Previous Coverage
My Comments
Previously, I covered the issue of regular TV broadcasters running Internet-video streams of their traditional broadcast output. This has been offered as part of a Web-front or native app that the TV network supplies, typically to facilitate access to their catch-up TV service.
This is about not needing to use a USB or broadcast-LAN TV tuner device to watch TV on your smartphone, tablet or laptop. It underscores the goal of having one of these devices take over the role of that small-screen TV you would have in the kitchen to watch “Days Of Our Lives” while you do the ironing.
One of the issues I had raised with this approach was that you had to switch between apps if you wanted to view content on other networks and this didn’t play well with the classic TV channel-surfing experience of being able to switch between the channels using the same “control surface” on the TV set or remote control. This is where you would immediately landed on some content when you changed channels.
Freeview Australia, who represent Australia’s free-to-air TV networks, had established a hybrid-broadcast-broadband TV platform that integrates catch-up TV offerings and the real-time TV content from all of these networks under the Freeview Plus platform. This platform required you to purchase a new compliant Smart TV or set-top box and you weren’t sure whether your existing Smart TV could work with this, especially in the context of TV sets being considered durable items.
Now they have extended this Freeview Plus platform to mobile devices by creating an aggregated experience where you can switch between channels on the same app. It also allows for content to be searched across the live streams and the catch-up services so it is easier to pinpoint what you are after on your tablet.
But one feature I would provide for is to be able to determine the live streams that you want to be able to switch between so you can maintain the traditional viewing experience with your smartphone or tablet. This includes being able to switch between the channel you last viewed and the current channel which would play well with the after-Christmas ritual of watching the Boxing Day Test and the Sydney-Hobart yacht race, switching between them when the advertising plays.
At least what is happening is that a free-to-air integration platform like the different “Freeviews” operating in the Commonwealth countries is tackling the issue of free-to-air TV channels running Internet streams and providing an integrated viewing experience for mobile devices.