Premium Wi-Fi is a growing opportunity for service providers, both to differentiate and to increase ARPU | Videonet.TV
From the horse’s mouth
Waoo (Danish ISP) – (Danish Language / Dansk Sprog)
Smart WiFi – Product Page
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Recently, at this year’s Consumer Electronics Show in Las Vegas, some of the major home-network hardware providers offered distributed Wi-Fi network setups which provide a simplified method to improve your home network’s Wi-Fi wireless coverage.
These have been offered either in a mesh-based setup or as a “router and extender” setup with simplified setup and operation procedures. The mesh setup creates a wireless backbone mesh between each of the “nodes” in such a way that any node can obtain a strong high-throughput signal from two other nodes and there is a failover process where if one node is out-of-action, other nodes can keep the coverage going. On the other hand, a “router and extender” setup works like most of the wireless extenders on the market but implements a simplified setup and roaming experience between the router and extenders.
Some of the distributed Wi-Fi network setups also allow for the use of a wired backbone which can cater for difficult wireless-network situations, multiple building setups or even as a robust high-throughput option.
There has been a need for these setups thanks to increased streaming of video content like Netflix along with heavy use of highly-portable computer devices like laptops, tablets and smartphones. But the typical Wi-Fi setup ends up being compromised by many different situations such as routers being installed at one end of the premises, the use of dense or metallic building materials in our houses and apartments or even “white goods” or metallic furniture like filing cabinets installed in a cluster against interior walls. As well, the existence of multiple Wi-Fi networks in a neighbourhood can make things works.
But there are some telcos, cable-TV providers and Internet service providers are offering distributed wireless setups as an extra-cost option for all of their customers, and / or as “part of the package” for their top-shelf packages. This kind of service is also of interest to other ISPs who are wanting to offer that more value to their customers, and is in response to complaints that customers aren’t benefiting from the headline or contracted bandwidth at their devices especially when they are using the Wi-Fi wireless network.
Examples of this are Singtel in Singapore, and Midco (Midcontinent Communications) in the USA are offering a distributed Wi-FI system as their “premium Wi-Fi” option offered as an extra-cost option while Waoo in Denmark are offering it at no extra cost to subscribers who take up their premium Internet packages that they offer with it available for extra cost for people who subscribe to the cheaper packages.
Here, the distributed Wi-Fi setup would be part of the modem-router normally offered as customer-premises equipment with it being managed and serviced by the ISP. Some of these setups also have TV set-top boxes that also work as access points or as part of the mesh ecosystem, typically using a wired (MoCA, HomePlug AV500) or wireless backhaul. There may also be the use of dedicated access-point nodes around the premises to provide the extra reach to the other areas.
The ISPs are, at the moment, seeing this as leading towards increased customer satisfaction due to the increased stability and throughput realised at the end devices. It is also seen as being equivalent to cable-TV services where customers rent a PVR-based set-top box, because such customers see this as being better value for money therefore less likely to walk away from the service.