Tag: interactive TV

Article

Netflix to create more interactive content | Advanced Television

With Interactive TV, Every Viewer Is a Showrunner Now | WIRED

My Comments

Netflix is working harder towards providing interactive video as part of its subscription video-on-demand service.

This popular service took baby steps towards this goal with the Puss N Boots children’s TV show, using it as a proof-of-concept show. It is part of having to compete with Apple and Disney who are running or wanting to launch subscription video-on-demand services that are replete with family-friendly content. There is also the public-service broadcasters who are filling their broadcast-video-on-demand services with children’s content of high educational value as part of their public-service remit.

But Netflix have taken this concept in to the mainstream with Black Mirror Bandersnatch which is a sci-fi “time-travel” program about creating a video game in the 1980s. It uses an interactive metaphor that is based on the “Choose Your Own Adventure” books but could be also seen as something similar to some interactive films or adventure games released through the 1980s and 1990s.

With these two titles, they have taken the video-on-demand concept further by linking it to interactive video. It is facilitated by streaming alternate video content under the user’s control rather than loading it from local storage whether it’s an optical disc of some sort or a computer’s local file system.

User-experience problems and inconsistencies

Netflix still faces problems with how their interactive-video efforts work with the different client-side setups that their users use. What is being highlighted is that some of their platforms and viewing setups won’t play this interactive content properly and is underscored most with popular setups involving the large-screen TV. For example, the popular Apple TV device, whether through its interface or as an AirPlay target for an iOS device, doesn’t handle these titles as doesn’t the Chromecast device or the Windows Netflix app.

This is a key issue regarding interactive video because video content has always been conducive towards viewing on a large-screen TV, especially in a “lean-back” manner.

Some titles like Puss N Boots do resolve to running as a traditional linear experience if the viewing setup doesn’t support interactivity whereas others just won’t play at all.

Netflix will have to answer this problem by updating the client software for tvOS, Windows 10, Chromecast and other platforms to cater towards interactivity. Some articles even raised issues like multiple buffering for interactive titles especially where the devices don’t have much in the way of RAM or storage.

Privacy issues associated with interactive content

The technology press are raising concerns about the issue of end-user privacy when users engage with interactive content. It is although the responses are encrypted using SSL encryption technology used to make Websites secure.

In the Black Mirror Bandersnatch application, the user interactivity would be considered to be benign with “The Register” seeing it like whether one liked Thompson Twins or the contents of a “Now That’s What I Call Music” compilation album. But the interactivity in a subsequent title could be seen as a way to identify factors such as a householder’s political affiliations for example.

If an interactive-video platform is being used to gather user preferences, there needs to be a user-privacy and data security framework concerning this activity. For example, any data to be collected has to be anonymised so it doesn’t point to particular households.

Taking it further

Different genres

Netflix is intending to take the interactive concept towards other genres like history, adventure and romance especially by making this kind of content targeted towards adults. This will lead towards a way to legitimise interactive video content and cause the screen arts community to explore it further.

This could be achieved through modelling the interactive titles on various point-and-click graphic adventure games that existed through the 1980s and 1990s and working these concepts harder.

As well, it has to be realised that non-fiction content like documentaries can benefit heavily from interactive video. For example, viewers could work through one of these shows but choose to see more detail on something they are curious about, whether as a slideshow, animation or full-motion video. Similarly, a non-fiction title can give viewers the know-how and opportunity to follow a call-of-action relevant to the title at any point during the viewing session.

Different approaches

Most likely, interactive video will be underscored in the form of  a multiple-choice storyline where certain options affect how the content evolves.

But it can also be in the form of a traditional linear storyline that has the ability to “telescope” at particular points. This is where viewers have the option to view a more-detailed version of a concept that is a point in the storyline, whether as video, animation or on-screen text. It can also extend to a 360-degree video-tour of a space relevant to the storyline where the viewer can use their remote control to navigate that space and, perhaps, see explanations about particular details. It is more so with remote controls that implement trackpads or gyroscopic sensors.

In some cases, you could integrate a “mini-game” or programmatic simulation within the title that the user can play if they so wish. An example of how this could take place could be a crime drama based on the Dick Francis novels that are set within the murky world of horseracing and betting. In this case, there could be the option to emulate one or more betting scenarios concerning one of the subject horse races or see comparative “market odds” for a race before and after a situation highlighted within the drama’s storyline.

This kind of approach may require the use of computing power within the client device or the server to perform any necessary calculations. Here, it may depend on how powerful the client device is and what is being expected for the necessary calculations.

Interactivity as an option

One thing that needs to be thought of as interactive video catches on is the concept of offering “interactivity as an option”.

This is where the content is run in a linear fashion following a known storyline from beginning to end in order to satisfy group-viewing scenarios, viewing setups that don’t support interactivity or simply where you just want to simply relax and view. It may also allow critics to get the essence of the content to make a fair judgement on what the content’s baseline is about.

But it has to allow the user to enable an interactive-viewing mode to allow the individual viewer to benefit from the interactivity.

Taking the interactive TV concept to other VOD platforms

As well, other video-on-demand platforms will want to explore interactive TV as part of their operating software so they can work towards creating their own interactive content. Here, it could be achieved through an operator offering a white-label interactivity solution that other video-on-demand platforms could implement.

Then there is also the issue of having end-user setups work properly with interactive-TV abilities. Here, it will require the software on all of the platforms especially the popular “big-screen” ones, that facilitates the end-user experience whether as a Web-page or a native app to work tightly with these experiences. It also includes operational setups that are used to “point” a regular computer’s or mobile device’s screen to the big screen such as a hard-wired connection, AirPlay or Chromecast.

One of the video-on-demand providers or a third party may decide to approach this situation by offering a “white-box” interactive-TV solution with software libraries for playout and end-user applications. This approach can then speed up the deployment of an interactive-video experience within a video-on-demand service, especially if the service provider is a broadcast video-on-demand type or one that targets niche audiences.

Conclusion

By issuing Black Mirror Bandersnatch as an interactive video title, Netflix is putting forward a strong case for taking interactive video content in to the mainstream. But they will need to work harder to make this new content type work properly for everyone.

Article

Freebox Révolution – – to have a better integrated information system for video content

Les fiches de films et séries sont de retour sur Freebox Révolution | Freenews.fr (French language / Langue française)

My Comments

Free.fr have integrated Gracenote’s video-information resource in to their latest firmware for the Freebox Player which is part of the Freebox Révolution.

This is a sign where companies like Gracenote and Rovi create data storehouses of information about every movie, TV show and key celebrity. This accurate information is provided as a service to set-top box manufacturers and TV service providers so that viewers can bring up this information on the big screen relevant to the programme they are watching or are showing interest in on the EPG. These are also designed to be “source-agnostic” so you can link to shows available on air, on a video-on-demand or catch-up TV service and held on your PVR or home network.

For films and TV shows, you have access to rich synopses, cast / crew lists, mood information, genre information and the like. As well, you could bring up information about a celebrity’s biography or their filmography – which films or TV shows they were involved with. You could do this with IMDB on your smartphone or tablet. But these set-top-box / smart-TV solutions are more about having the information one click away from what you are watching or showing interest in while some implementations have the ability to work across two screens – your mobile device and the main screen.

They would also allow for the ability to highlight “like content” that is currently available to view so you can discover what else is worth watching. But a lot of these services don’t really support any externally-curated watch-list functions where a film critic, radio personality or similar person can supply a list of shows worth viewing. This is more so with people who follow sources of quality journalism like public broadcasters, broadsheet or “compact” newspapers or the good newsmagazines; along with those of us who follow blogs about films or TV content.

Personally, I would have this function based around a Webfeed that you can “send” across your home network or the Internet to your set-top box so you can see what shows to search for based on that film critic you are following.. It would also play hand in glove with movie reviewers who want to simply provide supportive reviews to these information services.

What I see of this is the ability to pull up more about what you are watching, especially when you are watching the content with someone who is a “walking encyclopedia” about films or you see someone in that show whom you remember seeing in other TV shows.

Article

The Future Of TV Is Two Screens, One Held Firmly In Your Hands | Fast Company

My Comments

There is something that is becoming a reality with TV. It is where our TV-viewing sessions are involving two screens – one large screen carrying the main video and one smaller screen that we are holding in our hands.

This has been brought about by the popularity of the tablet, laptop and smartphone which are serving the second-screen role.

Some of us may think it is just for checking email or the activities of our Facebook Friends or Twitter followers. But a fair bit of this activity is to do with the content itself.

For example, one could be using GetGlue, Fango or other TV-related social networks to find out who is watching this show and what others have to say about it. Similarly, one could be checking the show’s Website and looking at other information and commentary that exists there. These are activities that may not work well on the big screen.

Similarly, most big-screen applications cannot support multiple concurrent logins for social-network or similar uses; and they are typically require “pick’n’choose” or “SMS-style” text entry.

In the case of news, a good quote for this is that “the revolution doesn’t have to be televised”. Here, one could be checking other news resources to verify the veracity of a news story, which can be very difficult during election time. This is augmented through comment feeds and Tweet feeds that are set up during news events like the one I participated in during the UK parliamentary inquire in to the News Corporation phone hacking scandal where I was dropping Tweets in to the feed from a Fujitsu laptop that I was reviewing. Similarly the scoreboard apps that I have mentioned about previously could simply work as an always-live scoreboard display during a sporting event and some sports like cricket or racing may benefit from these apps further by displaying supplementary scores like track position or bowling scores.

Of course, the commercials as we know them will be hamstrung by the two-screen viewing experience. This is more so as the traditional goal of eyeballs at the screen during ad breaks is reduced more. Here one could be following up information on the second screen while the ads play on; as well as visiting the kitchen or bathroom or stoking up the log fire. But the information that one could be following up on can relate to what was in the TV program; or it could be to follow up on something that was advertised during that ad break or a previous ad break.

As I have noticed and observed, this concept of two-screen TV is hard to adjust to for some people, especially the older generation who are more interested in focusing directly on the screen. It may be us simply glancing down at that smartphone or tablet so we can know further what is going on with some events.

I see this as becoming an interesting chain of events as we integrate in to an online and highly-interactive media-consumption life.

Articles

Will Smart TV Alliance challenge cable operators? | FierceCable

LG launches “universal” smart TV platform | CNET

Leading TV Makers Launch Smart TV Alliance, Provide Infrastructure For Effective Collaboration Among Smart TV Makers And App Developers | FierceCable

From the horse’s mouth

Smart TV Alliance – Website

My Comments

At the moment, there are many different connected-TV platforms out there offered by different hardware-manufacturers for use with their “smart-TV” sets and video peripherals.

This provides key challenges for both content creators and video-hardware companies alike. Content creators would be required to work towards creating their interactive content and service-to-TV front ends for each smart-TV platform and, in some cases, this would require negotiation with the platform owner ie the video-hardware manufacturer for them to develop for that platform.

Similarly, there is a higher cost of entry for companies who haven’t established a “smart-TV” platform of their own. This especially applies to those who make TVs, Blu-Ray players and video peripherals for multiple brands on an “OEM” or “ODM” basis or who focus on certain aspects of their device’s design like a European TV maker offering premium TVs that excel in picture and sound quality or a computer-technology name offering network media players.

What has now just happened with LG and TP-Vision; who are represented by the Philips TV nameplate, is that they have started a “Smart TV Alliance”. This is an industry association open to broadcasters, pay-TV providers, video-hardware manufactures and software developers who want to create a level playing field for the connected-video marketplace.

They even targeted the pay-TV industry so that this industry doesn’t have to focus its activity around set-top-box infrastructure which has a high capital-expenditure cost.

Issues that have to be raised include a standard SDK and codebase for applications, encouraging the support for standard network-connected and local-connected peripheral-device classes as well as support for industry-standard broadcast-broadband TV arrangements. This, along with home-network integration, could be worked out using one or more reference implementations for these sets.

Similarly, the Smart TV Alliance could work out issues concerning “multi-box” setups like home-theatre setups and Blu-Ray players as well as network setups like network DVRs and smartphone / TV viewing arrangements.

Such an association can open the path to a critical mass for connected-TV applications such as IPTV channel directories, multi-screen synchronous viewing and video-on-demand services.

Article

BBC News – Health care by TV and remote control

My Comments

The home network and the Internet is now becoming an essential part of personal health care in may ways thanks to a variety of technologies.

Facilitation technologies

Level playing field for health-care sensor devices

Certain technologies are making this feasible through the use of device classes for health-specific devices such as blood-pressure / pulse cuffs, blood sugar monitors and heart-rate monitors. They are also being enabled with low-voltage wireless technologies like Bluetooth Smart and up-and-coming low-voltage Wi-Fi designs.

These devices are being made able to work from two AA batteries or a 3V watch battery for a long time, yet use an industry-common data link and device class. The actual benefit from these design factors is the ability to supply health-care sensor devices that are cost-effective to buy and maintain; yet are able to integrate with common computing devices.

Ubiquity of open computing platforms for this application

It is being extended with the availability of regular, mobile and TV-based computing platforms like Windows, MacOS X, iOS and Android as foundations for software that records and / or reports medical-status information.

The software can be designed to keep a local or cloud-based record and signal to health-carers and/or close relatives and friends if there are abnormal events. In some cases, details can be passed through immediately to the health-care professional who is supervising the patient.

Where do I see this being applicable

I see this technology being applicable for the management of chronic illnesses where the patient can manage the illness themselves with little outside intervention. This may extend to the care of pregnant women who have a low risk of birth complications. Even when the patient must travel to the health-care professional for an appointment, both the professional and the patient are in a better position to know “what’s going on” through the treatment process.

It also adds a sense of dignity to the care and treatment process by allowing one to integrate the management procedures in to their lifestyle without feeling awkward about it. This would benefit younger and middle aged people more so especially when they are encumbered with these illnesses like diabetes.

I see it also benefiting people living in rural areas in many ways. The telehealth technology can allow a specialist based at a small or larger town to manage multiple patients and only have to travel out to attend those at risk. As well, the patient wouldn’t need to travel out to the doctor unless necessary.

It can also assist with the ageing process for seniors who want to live in their own home, live in an “own space” near their relatives such as a granny flat or live in low-needs supported retirement accommodation. Here, the technology can help with supervising medical and other therapies or simply make sure they are OK without intruding on their lifestyle and dignity. In this case, it could augment other technology projects that are in progress or being completed that assist older people with their daily lives.

Similarly, the technology would help with sports medicine in allowing athletes and fitness enthusiasts, along with their trainers, know their limits and how they are performing through their workouts so they can exercise in an optimum way.

Conclusion

I would still like to see the telehealth technologies work as a complement to the personal touch in personal health care rather than distance the patient from the professional. The technologies can be seen as a tool for helping us stay well and independent; as well as conquer distance.

Article

Sony Hopes To Debut “A New Form Of Television” | TechCrunch

My Comments

Here, Sony is raising an issue about entering TV’s new direction. This includes coping with the current marketplace dimension

In the article, Sony’s CEO, Howard Stringer was underlining the ability for his company to be able to ride through rough times and smooth times. He cited the fact that the TV industry was going through a rough time due to economic crisis with customers preferring to buy budget brands or smaller sets if they were in the market for a TV. As I have mentioned before in this site, TVs do have a long service life and are typically “pushed down” when a newer and better set is acquired.

But I would affirm that the video peripherals matter as much as TVs when it comes to developing a video platform. Here, one could replace a DVD player with a Blu-Ray player that supports an interactive-TV platform. Similarly, Sony has integrated their interactive-TV platform in to the PlayStation 3 games console through the use of firmware upgrades.

It would also include the idea of using “other screens” such as the computer, smartphone or tablet as complementary or competing display surfaces. Personally I would see the other screens being able to work in both roles such as personal viewing of video material during a long train ride or finding supporting information on the TV show you are watching on the big screen.

Sony are also in a position to use open standards to build out their video platform rather than reinvent the wheel which they previously have done. This is accomplished through their support for DLNA home media networks and their implementation of Android in their tablet and smartphone devices. Even the VAIO computers work on the Windows desktop operating systems; and they were trialling the Google TV platform in the TV and Blu-Ray player form factor.

But they have contributed to other efforts through the supply of subsystems to technology manufacturers on an OEM basis. Initial examples of this included the supply of colour Trinitron CRTs to Apple for their Macintosh colour monitors to the current supply of LCD screens to other TV manufacturers and even the camera subsystem in the iPhone 4S.

What do you really do if you are trying to establish an integrated video-services platform that uses the many screens that the customer has? Do you need to make it highly-integrated in the way Apple has done or build a platform that can be worked across other devices and designs offered by other manufacturers.

In some ways it depends on the kind of customer you are targeting. Some concepts like what Apple offers would appeal to those who are sold on brand alone whereas other concepts would appeal more to those customers who “know what they are after”.

Article

Smart TV – why are Blu-ray players second-class citizens?

My comments

I agree with the principal argument that this article had put forward concerning the availability of the “smart-TV functionality” in video peripherals like Blu-Ray players or network-media adaptors. There is due to a reality that most of the consumer-electronics industry has been missing concerning how people have purchased and owned TV sets; something I, like most of you, have seen for myself.

The reality with TV purchasing and ownership

Since the 1970s, the typical colour television set has been able to enjoy a very long and reliable service life, thanks to transistorisation. This had been underscored with the gradual introduction of electronic tuner subsystems that were more reliable than older mechanical tuner systems like the old “click-click-click” tuning knobs that were common in most markets or the “push to select, twist to tune” button arrays common on TV sets sold in the UK in the 1960s.

This long service life then allowed for a “push-down” upgrade path to exist in a similar manner to what happens with the household refrigerator. Here, one could buy a nicer newer fridge and place it in the kitchen while the older fridge that it was to replace could go in the garage or laundry and act as extra cold storage space for food and drink, such as the typical “beer fridge”. In the case of the TV, this would mean that one would buy a newer better TV, most likely with a larger screen and place it in the main lounge area. Then the original set which was to be replaced by the new set typically ended up in another room like a secondary lounge area or a bedroom or even in a holiday house.

Usually the only reason most households would scrap a TV set would be if it failed beyond repair or was damaged, Even if a set was surplus to one’s needs, it would be pushed off to another household that could benefit.

Some people may think that this practice has stopped with the arrival of the LCD or plasma flatscreen TV, but it still goes on.

Not all TVs are likely to be “smart TVs”

Not all manufacturers are likely to offer network-enabled TVs in their product cycle. This may be due to a focus on picture quality or the ability to build lower-end products to a popular price point.

It also includes sets like TV-DVD combo units or small-size models that are offered at bargain-basement prices. As well, home-theatre enthusiasts will be interested in buying the latest projector rather than the latest “smart TV”.

Addition of extra functionality to existing televisions with video peripheral devices

The consumer-electronics industry has had success with extending the useability of existing television receivers through the use of well-equipped multi-function video peripherals.

The video recorder as a TV-enablement device

The best example of a device enabling older and cheaper TV sets was the video cassette recorder as it evolved through the 1980s. This wasn’t just in the form of recording of TV shows and playback of content held on videocassettes.

It was in the form of improved television viewing due to the TV tuners integrated in these devices. By model-year 1981 in all markets, the typical video recorder was equipped with a reliable electronic TV tuner. As well, all VHS and Betamax video recorders that implemented logic-control tape transports also implemented a “source-monitor” function when the machine wasn’t playing tapes. This would typically have the currently-selected channel on the machine’s tuner available at the machine’s output jacks including the RF output channel that the TV was tuned to.

Here, this setup gave the old TVs a new lease of life by providing them with a highly-reliable TV signal from the VCR’s tuner. In some cases, users could tune to more broadcasts than what was available on the TV set. Examples of this included cable channels received on an older “non-cable” TV in the USA or Germany; channels broadcasting on the UHF band through a mid-70s VHF-only TV in Australia and New Zealand; or access to Channel 4 on a “4-button” TV in the UK due to more channel spaces.

The ability to change channels using the video recorder’s remote control also allowed a person who had a cheaper or older TV to change channels from the comfort of their armchair, something they couldn’t previously do with those sets.

Similarly, some households would run a connection from the video recorder’s AUDIO OUT to their hi-fi system’s amplifier and have TV sound through their better-sounding hi-fi speakers. This was exploited more with stereo video recorders, especially those units that had a stereo TV tuner integrated in them, a feature that gradually appeared as TV broadcasters started to transmit in stereo sound through the 80s and 90s.

How the Blu-Ray player is able to do this

The typical well-bred Blu-Ray Disc player has the ability to connect to the home network via Ethernet or, in some cases, Wi-Fi wireless. This is typically to support “BD-Live” functionality where a user can download and view extra content held on a Blu-Ray Disc’s publisher’s servers in addition to viewing content held on the disc. As well, the Blu-Ray Disc player can connect to ordinary TV sets as well as the HDMI-equipped flat-screen TVs that are currently in circulation.

Some of the Blu-Ray players, especially recent Samsung, Sony and LG models can also pull down media from the DLNA Home Media Network and show it on these TVs. As well, some manufacturers are rolling out some Internet-ended services to these players.

In the same way as the video recorder was able to extend the functionality of the cheaper or older TV set by offering extended tuner coverage, remote control or access to better sound, the Blu-Ray player or network media adaptor could open the world of Internet–ended entertainment to these sets.

What the industry should do

The industry could work towards achieving similar interactive functionality for the network-enabled video peripherals as the network-enabled TVs. They could achieve this through the establishment of a “platform design” with similar applications and capabilities across a consumer-video product lineup. It is infact what Sony is doing for their consumer-video products at the moment with very little difference in interactive-service lineup between their TVs and their Blu-Ray players.

Here, the interactive-TV software is consistent across the whole lineup of TVs, Blu-Ray players, Blu-Ray-equipped home-theatre systems and other video peripherals. The manufacturer may vary the software according to the device’s function by omitting functions relating to particular hardware requirements like screens, optical drives or broadcast tuners in order to make it relevant to the device class. Of course, there could be support for user-attached peripheral devices like USB Webcams, Bluetooth-enabled mobile phones, UPnP-compliant printers and the like to extend functionality for particular software applications like video-conferencing.

The software may be fully revised every few years to build in new functionality and accommodate better hardware. It may also be a chance to improve the operation experience for the software concerned. Yet this could maintain the branding and skinning that the manufacturer and software partners do desire.

Conclusion

There is a different reality that exists when buying TV equipment and this function should be supported equally in video peripheral equipment like Blu-Ray players and network media adaptors as in TV sets.