I have reviewed and currently own a Kogan Internet radio and also know of someone else who owns the same radio and a picture frame under this same label. As well, I have known Kogan as being a name associated with cost-effective LCD TVs sold directly through the Internet.

Kogan Internet table radio

Compare this with Harvey Norman, those big “category-killer” furniture / domestic-appliance / consumer-electronics superstores appearing in nearly every Australian city and you watching those TV ads where you hear someone shouting like a race-caller about the way you can buy new furniture, appliances or consumer electronics on varying “no-deposit no-interest” credit packages.

Here I have observed the debate put forward by Ruslan Kogan who founded and owns Kogan with Gerry Harvey who founded Harvey Norman and Ruslan had put up the issue of his low-cost direct-market operation while Gerry had put forward the idea of people being more comfortable with buying the “big-brand” equipment off the retail floor at a chain store.

Tandy Electronics and the Realistic brand

Another company I always have thought of in this context concerning Ruslan Kogan and Gerry Harvey was Tandy Electronics, known as Radio Shack in the USA, at its peak through the 1970s and the 1980s. Here, this company had built a strong business on selling electronics parts, computers, electronics books and similar goods made under their own labels through mail-order or any of the many company-managed stores that appeared in many US towns, Australian cities and other company-managed retail locations around the world.

One major brand that stood out in my mind so clearly was “Realistic”. This brand was known for an ever-changing line-up of cost-effective consumer electronics that did the job properly and reliably. The keynote products that I and others would have associated with this brand were the STA-series stereo hi-fi receivers. Each year, there were at least 10 different receiver models with varying power outputs and levels of functionality with even the cheapest unit offering an expected level of functionality (support for 1 record player, 1 aux input, separate loop for 1 recording device, 2 speaker pairs) even though it was positioned as an entry-level unit.

I have personally used or seen in use many of the Realistic consumer-electronics equipment and have found that it could do the job very adequately at a very reasonable price and have found it to be a brand that one is not “ashamed to use”. For example, I had seen the Realistic MPA-20 public-address amplifier in use at an “open day” which a friend was hosting at their rose farm in 1999 and this was part of a PA system that was on loan from their local Country Fire Authority.

Realistic car stereo cited in this article

Similarly, I had used two examples of this entry-level “fast-forward-eject” car radio-cassette (catalogue number 12-1892), that is illustrated here and that was put on the market in 1980. The first example that I had used in February 1981 was installed on an old friend’s car, close to that month and was good on the tape with an earlier mixtape that I had. and, through subsequent uses was good on both radio bands and with many other tapes. The other examples that was installed in a lemon of a car that another  friend was duped in to buying in 1993 by a smooth-talking mechanic. This example had  played a recently-recorded mixtape of mine very reliably without the usual problems associated with this class of cassette player. I have also used and seen in use some hi-fi systems with Realistic components and the owners weren’t ashamed of using this equipment that was under this brand.

Therefore I have held the Realistic brand that was developed by Tandy Electronics as an example of how Ruslan Kogan could develop the Kogan brand further by running a good line of consumer electronics that works properly to the letter yet each unit is at a price point that yields more “bang for the buck” and satisfies the customer’s need properly.

Attitudes to Direct-Sales / Mail-Order Purchasing and “Clean-Skin” / “White-Box” products

As well, I have heard and read a lot about purchasing of goods from sources other than “bricks-and-mortar” stores of major chains being a common and accepted practice in the USA.

This can be in the form of buying through mail-order, over the phone or (nowadays) via the Internet with reference to large paper catalogues or, for Internet-based purchasing, the vendor’s Website. The likes of Sears and Amazon have started off in that country based on this trend and some outlets like Sears, Sharper Image and Victoria’s Secret have built their name around these catalogues even though some of them operate traditional retail floor-space. But there is a different attitude shown by most Australian customers when it comes to buying goods like consumer electronics. A lot of them feel more comfortable looking at the goods in action on the retail floor rather than reading about them in a catalogue or Website.

Similarly, there is an acceptance for private labels and “clean-skin” / “white-box” products in the USA where goods or consumables made by an original or well-known manufacturer are repackaged by distributors or retailers under the distributor’s or retailer’s own label either to provide an affordable product or one that is positioned in to the shop’s market. A large number of the Australian retailers do use private labels but, save for a few exceptions in the premium-goods sector, most of these labels aren’t considered any worth and are only seen as being for cheapskates.

As well, in Australia there isn’t much encouragement for packaging “original-brand” goods  as “clean-skin” or “white-box” methods especially if the goods are sold through common retail outlets. Similarly, most people don’t think of visiting independent retailers for most of their technology purchasing needs. This has usually been brought about by the arrival of “category-killer” retail chains which rely heavily on large stores located primarily in the suburbs where land is cheap alongside highly-saturated television-advertising campaigns centred around flashy graphics and announcers that sound like race-callers at a horse race and use of catalogues full of flashy graphics shoved in letter-boxes or inserted in to tabloid newspapers.

Exceptions to this rule that may happen include goods sold to the trade specifically for on-selling to customers as part of an installation or maintenance job, independent retailers selling “clean-skin” parts and accessories “loose” or in minimal packaging or independent computer resellers supplying “white-box” desktop computers that they build on their own premises.

Educational competence influencing purchasing practices

This rule may also be affected by the education level or technical competence of the customer where the customers who are more likely to be educated and / or technically competent are more likely to be astute when it comes to buying consumer goods. Therefore they are more likely to discriminate between the kind of goods available and show interest in and subsequently accept private labels, direct-sales / mail-order purchasing and independent retailers.

This fact is typically represented by the kinds of shops that make up shopping centres that exist in poorer neighbourhoods, where a lot of space is dedicated to larger “big-box” chain stores like Harvey-Norman and K-Mart whereas neighbourhoods that are more likely to be occupied by educated consumers are likely to have more strip shopping centres filled with independent retailers.

Conclusion

This debate between Ruslan Kogan and Gerry Harvey has put a lot more in to context when it comes to computer and consumer-electronics retail especially as the connected home becomes a reality and people will want to consider acquiring “connected” consumer electronics over the years.

During mid-1995, the Intel-based “IBM-PC” desktop computing platform had been given a major improvement with the arrival of a new operating system from Microsoft. This operating system, initially known as “Chicago” and was to be known as “Windows 4” and “MS-DOS 7” but became known as Windows 95 had yielded many improvements to this platform that it was made increasingly legitimate as an “all-round” general-purpose computing platform that was ready for the Internet.

This operating system was launched with a huge campaign which revolved around the new “Start” button on the desktop and this was enforced with the use of the Rolling Stones smash-hit song “Start Me Up”. The visual element that was also used was the clouds in the sky symbolising a new operating environment for your computer.

How did Windows 95 improve the Intel-based “IBM PC platform”

Computer-Management Improvements

Integration of Windows graphical user interface with MS-DOS operating system

Previously, a computer that worked on the “IBM PC platform” required the use of Microsoft’s MS-DOS operating system or a similar operating system like Digital Research’s DR-DOS as its base operating system. These operating systems didn’t come with a graphical shell unless you paid extra for one and ran the shell as a distinct program.

This typically required users either to run a third-party menu program or graphical user-interface “shell” like Automenu, Microsoft Windows or one that was supplied with network software like Novell; or, if they had MS-DOS 4 or 5, start a DOSSHELL graphical user interface. IBM typically pushed their OS/2 graphical shell as one that was suitable for any of their PS/2 series computers.

Now, Windows 95 integrated the graphical user interface with the MS-DOS operating system and had this running as a default setup. It had led to avoiding the need to remember to run particular programs to use a graphical-user interface.

A lot less to run to add functionality to the computer.

Previously, if you wanted to run sound, advanced graphics or other multimedia, use peripherals like a mouse or a CD-ROM drive or use communications or computer networks, you had to make sure that you ran particular drivers or memory-resident programs. This typically required you to work with the CONFIG.SYS or AUTOEXEC.BAT files to make sure these programs start.

If you wanted to increase memory for particular programs, you had to know how to stop a particular memory-resident program to free up the memory space. In the case of communications, you had to use communications programs which were effectively “terminal emulators” to work with bulletin boards and these programs were the only ones that could control the modem. Similarly, if you ran a network, you would need to run networking software to allow the computer to benefit from the network. Some of these situations even required the location to have a resident “geek” called a system administrator to set up these computers. Even the Internet on a Windows machine behind a dialup modem needed the user to run programs like Trumpet Winsock to establish the connection.

This improvement alone allowed a small organisation to share files or printers between computers that are connected on a network with minimal configuration effort and has opened up the path towards the home network.

With Windows 95, most of these functions were simply handled by the operating system rather than by extra software that had to be started.  This had taken away all of the extra requirements that the user needed to think of to run a highly-capable computer and do what they wanted to do.

Ready for the Internet

1995 was the year that the Internet came to the mainstream. Cyber-cafes had sprung up around town and new businesses called “Internet Service Providers” came on the scene. It was considered the “in thing” to have an email address where you could receive Internet-based email and you also had to know how to surf the Web. The old order of bulletin boards and online services with their “controlled media” had fallen away for this new “uncontrolled media” order that the Internet offered.

Windows 95 was capable of working with the Internet “out of the box” whether through a network or a dial-up service. This was because the operating system had an integrated TCP/IP stack with support for PPP-based dial-up protocols. There was even a basic email client provided with the operating system.

User-interface improvements

The Start Menu

This was a new take on the previous DOSSHELL programs, Windows Program Manager and the third-party menu programs as being a place to find and start programs. Here, the user clicked on the Start button at the bottom left of the screen and found a tree of program names which would represent to software found on their system.

It had been considered easier for most users to start working on whatever they wanted to work on and has become a standard motif for all of the Microsoft operating environments since this operating system.

Windows Explorer and the object-driven view

The file-management functionality was handed over to Windows Explorer which provided for a new way of managing files and objects. It allowed for programmatic views like a “My Computer” view that provided for a simplified shell or an “Explorer” view with a directory tree in a pane as well as an object-driven file view.

This collection-viewing concept had extended to the Control Panel and other operating-system components that used collections as they were introduced in to the Windows platform.

Larger file names

Previously in MS-DOS, you were limited to an 8-character file name with a 3-character extension that was used for defining the file type. Now, since Windows 95, you could create a meaningful file name of up to 32 characters long which allowed you then to identify your files more easily. Thee was a special truncated 8-character version of the file name for use with older programs that didn’t support the new file-name convention.

It became more important as digital cameras became popular because people could name their photos in a way that reflects the content of the picture and also was important as file-based audio storage came on to the scene.

The Registry configuration-data store

Microsoft introduced the Registry configuration-data store as a way of avoiding the need to maintain multiple configuration files across the system. Here, this store allowed for a centralised point of reference for holding this data that the operating system and applications needed for configuration-reference information that had to be persistent across sessions.

Under-the-hood improvements

Integration with the 32-bit computing world

This operating system was built from the ground up to be a true 32-bit operating system that was tuned to work with the 32-bit processors that emerged since the Intel 80386DX processor. This would then allow software developers to compile their programs to run their best in a 32-bit computing environment.

This was in contrast to programs like Microsoft Word 6.0 which were compiled for Intel-architecture 32-bit processors but in a manner that was to be compatible with 16-bit processors of the same architecture. As well, most of the MS-DOS operating systems were also compiled for use with the 8-bit “PC/XT” environments and/or the 16-bit “PC/AT” environments. The operating-system limitation then didn’t allow these programs to work at their best even if run on a computer with a 32-bit processor.

This had allowed for a variety of optimised computing setups like true multitasking and multithreading that these newer processors could cater for.

It is like Windows 7 where the operating system has been tuned for a 64-bit computing world and optimised for the newer multicore processors that are part of the Intel-based processor architecture.

Readiness for newer computing designs

Windows 95 had also catered for newer computing design principles such as the “soft-off” principle that was part of portable laptop computers and was to be part of the up-and-coming ATX desktop-computer design standard.  This principle catered for “one-touch” power-off and modem-based / network-based power-on practices which allowed for improved system management for example.

The operating system also allowed for support of various forms of extensability through use of standards, class drivers and similar practices that avoid the need to overload Windows with drivers.

Conclusion

Windows 95 wasn’t just an “ugly duckling” of an operating system but a major turning point for the evolution of the Windows platform. Happy Birthday Windows 95!

News articles

thinkbroadband :: Faster broadband comes to Hatt and Higher Pill thanks to Vtesse

From the horse’s mouth

Vtesse Broadband

My comments

Vtesse Broadband have done it again by providing two small communities in Cornwall with next-generation broadband.  The two communities, Hatt and Higher Pill, have been provided with a level of Internet service that would be considered woeful by today’s standards but this could be rectified by the use of fibre-to-the-cabinet technology with a VDSL2 copper sub-loop link to the customer’s door.

One reservation I have always had about any DSL-based copper end-link used in a broadband setup in the country is that the telephone lines between the exchange and the customer would also have been playing a contributory role towards poor-quality service. This could be due to ageing copper infrastructure or wiring setups that aren’t particularly efficient especially if there are clusters of buildings.

What I was mainly pleased about is that a small private company had worked with a small community to provide that community with a real broadband Internet service, especially a next-generation service, rather than waiting for the major telcos to provide the service.

The same article had raised the issue of the UK government reneging on subsidising the fibre backhaul to these services and I would concur with this concept because if a government needs to put its resources where its mouth is when it comes to providing rural communities with decent-standard reliable broadband.

These small broadband setups that cover rural towns in the UK are something that needs to be watched by all of the major parties contesting the Australian Federal Election and by the party who wins the election and holds government because they can be an example of how rural communities have “gotten off their backside” to provide city-grade broadband Internet.