Tag: IPTV

Integrating TV and the Web nowadays

Article

The Emergence of Social TV via ‘Check-in’ – The Good and Bad | eHomeUpgrade

My comments

The Web has become increasingly integrated with our TV-viewing habits, whether through the use of “official” or fan-generated Websites for particular shows or events or users using Facebook to post information about shows that they watch from a laptop or netbook while watching TV. Some of the “official” or fan-generated Websites have integrated bulletin boards were people who like the show can chat with each other regarding the show or particular characters / actors.

Recently, there have been various sites like www.epguides.com which provide comprehensive information on many TV serials. In some cases, these can help out with environments where a broadcaster may show some seasons or some episodes of a particular series or simply to know how “behind” an overseas broadcaster is on a TV serial compared to the show’s home country.

Now the social Web is being further integrated with the likes of Miso and Tunerfish which are like a social network based around favourite or currently-viewed TV shows. In some cases, these sites have some form of integration with the main social networks like Facebook.

This has been brought about through the ubiquity of the home network with the attendant arrival of IP-enabled TVs and set-top boxes as well as the popularisation of laptops, netbooks, MIDs and smartphones that are connected to the Internet via Wi-Fi wireless links.

The real issue nowadays is whether many of us are likely to use these sites and are likely to have the laptop, netbook or iPad on the coffee table and logged in to one of these sites while we watch our favourite TV shows? Also would the experience work better if the user interface for these services was integrated in to one of the new IP-capable TVs or set-top boxes like the upcoming Android TV platform?

Now this is showing that the TV and the Web are becoming not just competing media but complementary media in the age of the home network.

Another one for the Android-based TV platform

News Article

Sony Internet TV Has An Intel Atom Processor And Runs Google TV, Chrome, Flash 10.1 | Sony Insider

From the horse’s mouth

Sony’s official Internet TV Website – Sony Style

My comments

Previously, I had written in my blog about People Of Lava introducing an Internet-enabled TV that was based on the Google Android Platform. This is a brand that may not be on everyone’s lips, especially when it comes to consumer electronics.

But now Google had determined an Android-based app-driven TV platform to go alongside their Android app-driven mobile phone platform and described it as “Google TV”. They have pitched this at digital TV sets and various set-top applications, primarily as an open platform for delivering Internet-enabled interactive TV.

Sony have become the first mainstream TV manufacturer to implement this platform, which will give it an air of legitimacy in the consumer-electronics space. This is eve though the interactive-TV space has been dominated by various closed or limited platforms like the games consoles, the PVR boxes such as TiVo, and various pay-TV platforms.

I often wonder that if Google keeps the Android platform as an open platform, they could provide many interesting applications and uses for many devices.

Swedish TV manufacturers implement Android in a flatscreen TV

Articles

Swedish TV Manufacture, People of Lava, Intros Worlds First Android-Powered HDTV | eHomeUpgrade

Une TV sous Android chez Lava | Le Journal du Geek (France – French language)

From the horse’s mouth

People Of Lava – Company page

Product Page

My comments

I was not surprised with the Google Android software  being implemented as an embedded-applications platform beyond the smartphone and Internet tablet. Here, “People Of Lava” have introduced a range of Internet-connected main-lounge-area television sets that use Android as their operating firmware. In fact, what’s more is that these sets are open to the Google Android Marketplace so that users can add extra functionality to them by drawing-down the appropriate apps.

What I also liked about this design was that a lot of the design costs were cut out for the manufacturer because they didn’t need to design an operating environment from the ground up when they wanted to design the equipment. It has also provided an easier path for user customisation, which may be of benefit with Internet-based TV services like IPTV and catch-up TV; and sets deployed in hotels and similar businesses.

This has then proven that the Google Android platform can become a serious contender for the embedded and dedicated-purpose operating system marketplace.

Use of broadcast-network tuners to democratise pay-TV

 TiVo, Sony and others to FCC: ‘gateways’ should replace CableCARD — Engadget HD

My comments on this idea

The common situation with most TV households is that if they sign up to a pay-TV service like Foxtel (Australia), a local cable-TV franchise in the USA, DirecTV (USA) or Sky TV (UK), they can only watch TV through the set-top box provided by the service provider. The TV remote control ends up becoming redundant as they have to use the set-top box’s remote control for their TV viewing.

If they want to use a DVR i.e.. a “personal TV service”, they have to use the DVR option provided by the pay-TV provider rather than get a retail DVR solution like TiVo, a home-theatre PC such as Windows Media Center or one offered by a major consumer-electronics brand. In some situations like some cable-TV implementations in the US, you may be able to use a retail DVR solution along with a special “CableCARD” and, perhaps, a “tuning adaptor”. But this doesn’t provide the full service that the customer has put money up for, such as interactive TV or access to “pay-per-view” or “on-demand” content.

As well, a lot of these providers often charge an extra fee if the user wants to deploy a set-top box in other rooms. This typically means that one TV set, usually the one installed in the main lounge room or family room, is subscribed to the pay-TV service. At best, most users may deploy the second set-top box in a secondary lounge area like the rumpus / games room.

What is the layout preferred by TiVo, Sony and others?

The layout would consist of the following:

  • A “gateway device” or broadcast-network tuner connected to the cable service or satellite dish which “tunes” the pay-TV services and manages access to these services. It then makes them available over the home network using IP-based standards and technologies.  This device can also pass back information relating to “pay-per-view” content orders or interactive television from the endpoint devices. It can also handle on-demand content offered by pay-TV providers in the convention context and fulfil the content to the desired end-devices.
  • Standards-compliant endpoint devices (TV sets, DVRs, etc) that are connected to the home network and discover the services and content using technologies like DLNA. These devices can work with interactive services provided by the TV service provider and provide the viewer’s responses to the gateway device via the home network.

This is similar to the “broadcast-network tuner” setups like Devolo’s dLAN Sat, the Tivit ATSC mobile DTV WiFi tuner and the HD HomeRun tuner, where there is a digital-broadcast tuner that passes the signal via an IP-based home network to a hardware set-top box or software player program in a general-purpose computer so people can view the TV programme. These solutions typically used a non-standard control method and, in most cases, a single RF front-end so that only one TV set could operate at a time and they couldn’t work with a DVR or similar device.

Why develop this layout?

There is a desire for true competition in the multichannel pay-TV industry concerning end-user devices that is similar to what has occurred with telephone hardware since the Carterfone Decision in the USA and the Davidson Inquiry in Australia. One of the goals is to provide a TV navigation interface that encompasses off-air, pay-TV and IP-delivered content in the one electronic programme guide. This guide’s interface would be “skinned” to match the host device’s branding or any user customisations that are available to the device’s user. It also means that the user only needs to deal with one remote control to find whatever they want to watch.

This kind of layout could allow each TV set and each computer in the house to have access to all of the pay-TV services, rather than the common situation of having to deploy pay-TV set-top boxes to each place where there is a TV set.

There is the ability to upgrade the gateway to suit changing technological needs such as change of infrastructure or improvement in transmission or security protocols. That same ability also exists if the user wants to change providers or sign up to a supplementary-content service. Here, in all the situations above, there is no need to replace the end-user’s devices like DVRs or Internet-enabled TV sets, nor is there a need to replace software on any of the computers in the house to accommodate these changes.. In these cases, the software or firmware can discover the new services that are provided through the new hardware.

What needs to happen

One thing that needs to happen is high-profile implementation of common standard technologies like UPnP AV in the broadcast-reception sphere. This includes having endpoint and recording devices work to these standards when discovering and receiving broadcast signals via an IP network. It also includes the recognition of electronic-programme-guide data provided by these gateway devices, especially if the device that benefits from the data is a recording device like a “personal TV service”. It doesn’t matter whether the client device has the programme-guide data or the broadcast-network tuner has that data. This also includes handling situations where the same broadcast service can be received through different paths such as one or more over-the-air channels and / or a cable or satellite service.

In a similar light, broadband routers that work as the network-Internet “edge” could work as a “gateway” for IPTV services by storing channel lineups and service-authority information for these services.  This device may also have to support handling of interactive-TV sessions in situations where the endpoint device cannot handle the sessions itself.

As well, interactive-TV setups would need to work with an IP backhaul irrespective of whether the TV signal is delivered via RF (cable, classic-TV-aerial or satellite) means or via an IP feed. This also includes allowing access to downloaded assets associated with interactive content.

Conclusion

As mentioned before, what needs to happen is the use of common standards and device classes to support broadcast-network tuners; standard viewing and recording devices; and the home network in order to democratise the provision of pay-TV services.

Ethernet AV – What could it mean for the home media network?

 Will home networks bank on Ethernet?

One of the next points of research that will be appearing for the home network is “Ethernet AV” or “AV-optimised networking”. The main goal with this research is to deliver time-sensitive content like music or video over an Ethernet-based network so it appears at each endpoint at the same time with the bare minimum of jitter or latency.

This research is being pitched at any application where a data network may be used to transport AV information. In the home, this could include multi-room installations where the same programme may be available in different rooms or multi-channel setups where a Cat5 Ethernet, Wi-Fi or HomePlug network link may be used to distribute sound to the rear-channel speakers. In a vehicle or boat, the Cat5 Ethernet cable could be used as an alternative to analogue preamp-level or speaker-level cable runs to distribute audio signals to the back of the vehicle or through the craft. The same method of moving AV signals can appeal to live-audio setups as the digital equivalent of the “snake” – a large multi-core cable used to run audio signals between the stage and the mixing desk that is located at the back of the audience. It can also appeal to the use of IP networks as the backbone for broadcast applications, whether to deliver the signal to an endpoint installed in a home network like an Internet radio or IPTV set-top box; or to work as a backbone between the broadcast studios and multiple outputs like terrestrial radio/TV transmitters and/or cable/satellite services.

The main object of the research is to establish a “master clock” for each logical AV broadcast streams within the home network that represents a piece of programme material. This then allows the endpoints (displays, speakers) to receive the same signal packets at the same time no matter how many bridges or switches the packets travel between the source and themselves.

Once this goal is achieved at the Ethernet level of the OSI stack, it could permit one to implement software in a router to provide Internet broadcast synchronisation for endpoints in a logical network pointing to the same stream. This means that if, in the case of Internet radio, there are two or more Internet-radio devices pointing to one Internet broadcast stream, they appear to receive the stream in sync even if one of the devices is on the wireless segment and another is on the Cat5 Ethernet segment.

This issue will need to be resolved in conjunction with the quality-of-service issue so that time-sensitive VoIP and audio/video applications can have priority over “best-effort” bulk data applications like e-mail and file transfer. Similarly, the UPnP AV / DLNA standards need to implement a quality-of-service differentiation mechanism for bulk transfer compared to media playback because there is the idea of implementing these standards to permit media-file transfer applications like multi-location media-library synchronisation and portable-device-to-master-library media transfer. Here, bulk transfer can simply be based on simple “best-effort” file practices while the time-critical media synchronisation can take place using higher QoS setups.

The other issue that may need to be resolved over the years is the issue of assuring quality-of-service and AV synchronisation over “last-mile” networks like DOCSIS cable, ADSL and FTTH so that IP broadcasting can be in a similar manner to classic RF-based broadcasting technologies. This also includes using the cost-effective “last-mile” technologies for studio-transmitter backbone applications, especially if the idea is to serve “infill” transmitters that cover dead spots in a broadcaster’s coverage area or to feed small cable-TV networks.

Once these issues are sorted out, then the reality of using an IP network for transmitting media files can be achieved.

Windows 7 – What does it mean for multimedia and the home media network

Improved sound-reproduction infrastructure

Some of you may use two or more sound cards in your computer; such as using the sound circuitry that is part of your motherboad as well as an aftermarket sound card. Windows 7 caters for that by allowing you to relegate a particular sound subsystem to a particular program or activity. A common use would be to use a Bluetooth headset for Skype and related VoIP communications, gaming taunts and similar applications while you have your music playing through the main speakers. Similar you could connect a “good” sound card to a good sound system for recording and playback while the onboard sound infrastructure can be used for system sounds.

Even the ability to send digital audio signals to home-theatre equipment via the HDMI port has been improved. It includes the ability to pass the high-definition audio streams from BluRay and similar applications as a raw bitstream. It will also provide the multiple-sound-device functionality as mentioned previously with HDMI audio setups that use a dedicated sound infrastructure rather than feeding an SP-DIF audio bitstream from the computer’s main sound card.

As well, there is functionality that permits the music or video sound to be reduced in volume whenever a VoIP or similar call comes in even if the call goes through a different sound device, which makes life easier when you take these calls using the computer.

DirectX and Gaming

DirectX in Windows 7 has been taken up to version 11 and this has brought forward a lot of improvements as far as computer games go. This also includes a lot of work “under the bonnet” to improve game responsiveness with the screen and sound and bring up PC gaming to current-generation console level.s

Streamlined network management

The network management functions are similar to what Windows Vista users have expected in the Network And Sharing Center, But this interface has been streamlined and made easier to use. The “full map” is still available and you can gain access to shared resources or UPnP-provided device management pages when you click on the various devices.

HomeGroup

This feature is a way of establishing a “circle of trust” within a home network when it comes to sharing resources around that network. This is based on a computer-generated password that is used across the HomeGroup to authenticate all of the computers on the network to the resource pool. At the moment, this only works across Windows 7 boxes on the network, but it may be worth keeping an eye out for Microsoft and third-party downloads that allow Windows 2000 / XP / Vista, Macintosh and Linux boxes to work in with a HomeGroup setup.

This is another way that Microsoft implemented a practice commonly associated with locks and keys, Here, the identifying factor that only allows the lock to work with particular keys is already determined by the tumblers that are integrated in the lock’s mechanism and these tumblers are configured to work that way either by the manufacturer or by a locksmith when you have the lock rekeyed.

The first instance of this was with Windows Connect Now, which was implemented in Windows XP Service Pack 2 as a way of configuring a highly-secure wireless network. Here, the WPA-PSK passphrase was determined randomly by Windows Connect Now and used as part of a “configuration manifest” file to be transferred to routers and other computers using a USB memory key. This was extended to Windows Vista through the WPA-PSK passphrase being uploaded to a compliant wireless router using an Ethernet connection, and was integrated in to Wireless Protected Setup which is implemented as part of Windows Vista Service Pack 2.

Another advantage provided with HomeGroup is that it can work with “work-home” laptops that move between a domain-managed business network and a home network. HomeGroup can also cater for other small networks, because there is the option to share particular resources with particular users as you were able to do son with any Windows-based CIFS network.

Improved DLNA support

Windows Media Player 12, which is part of the Windows 7 distribution or, in some cases, available as a free download from Microsoft, has DLNA built in to its ecosystem. This doesn’t just stop at sharing media files with DLNA / UPnP AV media devices or streaming media files from other DLNA / UPnP AV media servers like NAS boxes. It allows you to “push” content to DLNA / UPnP AV media devices that present themselves as “MediaRenderer” devices. This is typically provided in the form of the “Play To” right-click shortcut for multimedia files.

Remote Media Streaming

You can stream content from one Windows 7 computer to another over the Internet as long as you use the same identifier, like a Windows Live ID. with each of them. This can be useful for situations like temporary accommodation like hotels, holiday homes or serviced apartments where you may have your computer at home running and you may want to play media at your temporary location. I have discussed this feature before on this blog and have raised issues regarding VPN operation and the computer that is pulling the media being able to serve it to DLNA-compliant media hardware on its local network.

Inherent support for current digital-TV standards and Internet TV

Windows 7 provides its Media Center application with inherent operating-system support for currently-deployed digital-TV standards so there isn’t much need for TV tuner card manufacturers to supply software to work with the current standards. As well, this operating system provides improved support for “over-the-top” Internet TV services that may be released in your country. In some cases, this may do away with the need for the coaxial TV cable to the computer or the need to sign up to cable services full of “fodder channels” to gain access to the “good channels”.

Next article in the series will touch on how Windows 7 will benefit the small business and the work-home laptop.

“Over-the-top” video services – a new direction for TV

http://jviptv.wordpress.com/2009/10/11/cisco-rovi-stb-2009/

Previously, if you wanted extra broadcast content for your television experience, you would have to subscribe to a cable or satellite pay-TV service which would provide many channels of content for a monthly fee. This hasn’t pleased many people because, if they wanted particular sports fixtures or good-quality TV content, they had to subscribe to packages filled with a lot of channels they didn’t really want.

Additional content was available through collectable videocassettes or DVDs; or lately through content-provider Websites which you had to view through a computer.

Increasingly, the broadband Internet service with its content-streaming and file-sharing abilities has opened up a new path for independent broadcast or on-demand video content and led towards “over-the-top” video services.

What is an “over-the-top” video service?

An “over-the-top” video service is an IP-based video service provided in a manner primarily independently of established broadcast TV infrastructure. The customer doesn’t have to sign up with a cable or satellite pay-TV service to benefit from the content. The reception arrangement is typically a set-top box, PVR or IP-enabled TV that is connected to the Internet via the home network. In most cases, especially PVRs and IP-enabled TVs, they will have a built-in digital broadcast tuner that is pitched at receiving free-to-air TV channels or, at the most, the equivalent of basic-tier cable TV.

These services had started out with Web-based services like Netflix, Hulu, Blockbuster Video and similar “video-on-demand” platforms being made available to network media adaptors and “personal-TV-service” devices like Tivo. These services typically provided either pay-per-view or “download-to-own” content, usually encompassing cinema feature movies or television serials. Lately, there has been the arrival of Sky Angel who have set up an IP-based streamed-channel collection based around Christian-focused family-friendly entertainment.

What paths could this open up

These services could open up the concept of “boutique television” which is about a supplementary-TV service providing “only what you want” without paying for “what you don’t want”. In the context of broadcast content, the viewer groups that would be touched would include families who want “clean wholesome entertainment”, ethnic groups who want content in their own language and culture, people interested in sports that aren’t covered in the country they reside in like AFL football or cricket, and those of us who like good-quality television content. As far as on-demand content goes, these programs could open an alternative to hiring DVD from the local Video-Ezy, provide a highly-strung catch-up TV service for people who follow TV serials, amongst other things.

Similarly it could allow content providers like established free-to-air TV networks to offer subscription-TV services and content without being limited by the dominant owners of cable and satellite-TV infrastructure. This was more so when, in Australia, Foxtel (the dominant pay-TV provider in Australia) made it very difficult for the Seven Network to establish a subscription-driven premium TV channel. This had led to a long drawn-out legal dispute and even broke down relations between both services with such behaviour as Foxtel not rebroadcasting the Seven Network to subscriber households that receive their service directly off the satellites; and Seven not providing programme data for Foxtel’s on-screen electronic programme guide.

What needs to be done

Most implementations require the use of a set-top box loaded with specific software, including a content directory in the case of broadcast services. There is the likelihood of a worsening problem if a household likes many different “over-the-top” video services, especially boutique-TV services, where there will be multiple set-top boxes in the AV rack.

One way to go about this would be to establish a standard for provisioning of broadcast and on-demand IP-TV services to subscribers. This could be based around DLNA standards and require at the most a common browser plugin or lightweight application to handle provisioning-manifest files that may be sent by email or downloaded from the service’s Website. As well, the industry needs to act upon content protection / conditional access standards like DTCP-IP when protecting premium services; and accept the idea of covering all receiving devices in a household under one subscription. This is in a similar way to how the TV licence is handled in the UK where ONE TV licence covers all TV-receiving devices in the same household.

How could this affect the TV landscape

For production studios, content providers and “boutique” channels, the “over-the-top” video services will provide these groups, especially small operations, with more opportunities to expose their content. This is in contrast to content being judged on whether it will suit the mainstream audience of a particular market, which is becoming more so in a highly-consolidated highly-controlled market like the USA.

For consumers, it will provide an increased choice of television that gives value for money as in “pay only for what you want to watch without paying for what you don’t want to watch”. This is more so in difficult financial times where one needs to factor in such events as the possible loss of their job or business and need to save as much as possible.

There is an increased likelihood of the commercial TV establishment being threatened by the concept of viewers taking back control of their viewing and the content produced “outside of the establishment” becoming available to most people. They, especially the cable-TV companies and similar companies who run pay-TV services on the same bandwidth, may try to block data streams associated with this new form of video content or implement traffic-shaping rules to Internet service. This would have these companies fall foul of “net-neutrality” rules that are established by governments. On the other hand, these services could force the TV establishment to “lift their game” with content production.

Conclusion

Once “over-the-top” video content comes to your home network and your TV set, it could become a watershed moment for TV broadcasting.

Regular free-to-air TV in the Internet age

There have been many people who have said that regular free-to-air TV, like regular local radio or newspapers would lose out in the Internet age. But it has been able to survive the Internet challenge. This has been achieved through the technology being able to work as an adjunct to the classic media.

The Web page

One way of surviving the Internet challenge is for stations to augment their video content with a Website. This is usually achieved by the station creating a “master” Website with separate links to Websites about the various programmes on offer.

Extension to the news service

The most common beneficiary is the station’s news service where an up-to-date “electronic newspaper” is provided for all of the news that the station reports on. Typically this has been extended with key stories getting the “interactive treatment” such as data mash-ups or interactive diagrams. In most cases, a key story would have its own Web page with all articles, audio, video and interactive content that is relevant to the key story.

Another common practice is to have news stories clustered in to geographic areas local to the station’s operating territory with the user being able to “swing” between the areas. This can allow users to see more than the evening news service.

Some stations provide a moderated comment option on the stories so that they offer citizens the opportunity to speak up about the issues at hand. They also may offer the opportunity for the public to pass on news tips or still/video images for inclusion in the stories being broadcast. This allows for the broadcasters to make the audience relevant to the news broadcast.

Secondary scoreboards / leaderboards

Another common application is to turn a Web page in to a secondary scoreboard or leaderboard for a sportscast, reality TV show or similar show. This usually allows for the broadcaster to provide extra detail on the event. It is typically in the form of users gaining an always-live always-updated leaderboard independent of when the tally is shown on the TV screen, as well as user-selectable detail sheets for the contestants.

Fan sites for TV shows

The other common application is to provide a “fan site” for TV shows that are being produced by the station. This is a way of gaining extra value out of the TV shows through the provision of extra information and collateral about the show or having a sounding board for the show’s fans.

Sometimes the message boards that are part of these Websites may yield information about fan-created Websites for the shows or key personnel in the shows.

Video-on-demand / Catch-up TV

Articles

MasterChef cooks up online storm | Australian IT

Recently, most TV Websites have hosted video-on-demand material such as clips or interviews from the whole show. These may range from extended-version interviews for public-affairs shows to whole episodes of a TV serial. The last application is typically described as “catch-up” TV because of the way that users can view the prior episodes in order to catch up with the current episode.This application has come to the fore in Australia when Channel 10 screened the MasterChef cooking contest series over the last two months.

At the moment the video-on-demand service is primarily provisioned through a Web application hosted by the TV broadcaster or the TV show’s production company; or simply as files or vision that is part of the TV show’s Web page. This typically requires one to view the video material at their home computer, which will typically have a small screen, rather than on their television’s large screen.

There are plans to provide this kind of interactive online TV service in the form of a set-top box, typically as port of an established “personal TV service” platform like Tivo. Such platforms will use the broadcast reception abilities in the “personal TV service” devices to obtain the regular broadcast video that is part of the service and download the extra video to the device’s local hard disk. This service, which may be known as “over-the-top” video, will be an attempt by the TV establishment to bring the video content to the big screen in the living room.

Live IPTV broadcasts

This application is simply like Internet radio in which a live TV broadcast is streamed via the Internet’s infrastructure. It is considered a thorn in the side for the TV establishment because it allows anyone with the necessary computer hardware and software and the necessary Internet connection to broadcast to the Internet. Due to the reduced cost of this hardware, software and connection, it may allow anyone to broadcast a TV service that can be complimentary to the existing broadcasters’ offerings or totally work against the grain that the existing broadcasters have laid out.

For example, the established US TV networks and cable channels may see themselves being threatened by this concept if, for example, an IPTV broadcaster sets itself up to run content services in a similar manner to Australia’s SBS. This situation may draw people who are living in the big cities or the college towns away from the kind of content typically run by these broadcasters.

This same application is also part of “single-pipe triple-play” Internet services where a multi-channel TV service is provided as part of an Internet and VoIP telephony service. These services are already common in some countries like France and are starting to come on the map in countries like the USA where fibre-optic broadband services are being deployed.

The effect and benefits

One effect of this technology I have noticed is that some normally technology-shy friends that I know are using the Internet extras to gain more value out of their favourite TV shows. This has allowed these shows to work as a bridge to them gaining more out of online technology and becoming comfortable with it.

Similarly, the Web pages have encouraged people to bring laptop computers in to the lounge area where the TV is and use these computers to log on to the Web sites associated with the TV shows they are viewing.

Current issues

Most of the online TV content is pitched for viewing on a computer rather than on a regular TV set. This is because the accepted culture is for the content to be seen only as complementary to the existing broadcaster’s offerings.

But some providers are trying to bring the broadband service to the TV through various set-top-box platforms. These platforms would be extensions of any open-standard or proprietary interactive-TV platforms that are in service or being developed like DVB-MHP or Tivo’s proprietary interactive-TV platform. Similarly, the Consumer Electronics Association, a US trade group who represent consumer-electronics manufacturers, distributors and retailers, have established a standard for bringing the Web to the TV.

Similarly, there is the issue of controlling and monetising the video content that passes across the Web. This is typically of concern when high-value content such as sports, movies or headline TV series are concerned. It has also affected the idea of establishing free-to-air or subscription IP-TV services which can complement or compete with existing TV services. It can be typically answered through the provision of software DRM systems but they have to be designed to be robust, secure and less onerous for the customer.

The other key issue is providing an IPTV viewing experience that is akin to viewing regular TV. This usually involves providing a channel list that allows for “up-down” channel-surfing, numeric “direct-entry” selection, as well as selection through a menu. It also will involve providing high quality-of-service so that the viewing experience is akin to watching regular TV where there is good reception. At the moment, this is typically provided through a closed set-top-box environment but there is activity taking place for it to work with devices like television sets and PVRs that are standards-compatible. Similarly, a lot of currently-released routers are supporting quality-of-service management in order to prioritise multimedia data transfer across the network.

Conclusion

At the moment, the online experience provided by most regular TV broadcasters and producers is directed towards the co
mputer screen but, if it is to challenge the status quo, it will need to appear across all of the three screens (TV, computer and mobile / PDA), especially the TV screen.

Once these current issues are overcome, then IPTV can become more prevalent either as a free-to-air or subscription medium.