Tag: IPTV

DVB to introduce a simplified Internet-driven TV standard

Article

LG OLED TVs pres picture courtesy of LG

DVB-I could continue to push the traditional TV interface to Internet TV

DVB wants to enable streaming channels without app complexity | VideoNet

From the horse’s mouth

DVB

Press Release

My Comments

It is often said that today’s cool young viewers have done away with watching TV the traditional way where you select a channel and view a sequence of shows run on that channel.

Rather they are seen to prefer to watch on-demand content offered by one of many different on-demand services including “catch-up” TV services, making more of an effort to choose the kind of shows that interest them. It is underscored by the practice of “binge-watching” a TV series where one watches multiple episodes of that TV series along with Netflix and co implementing recommendations engines to list shows that one may be interested in.

TV remote control

It will maintain the traditional remote-control experience like channel surfing

But this traditional approach to  TV content consumption is still practised by most viewers, especially those of older generations.

Some viewers still like the idea of “channel surfing” where one flicks through the channels to discover something that could be of interest to them. In some areas like some of Australia’s capital cities, it was facilitated with some channels that were neighbouring each other on the dial. This habit has been made easier since television sets were equipped with remote controls or could be connected to devices like video recorders or cable boxes that provided remote-control channel change.

As well, it is seen by some of these viewers, including children, to be relaxing to watch a run of TV shows offered by one of the channels. Examples include an afternoon after school where children watch cartoons or similar TV shows, or the practice of having a TV news channel play while one engages in ordinary daily activities.

Let’s not forget that news and sports content totally lend themselves to this kind of viewing. In some cases, there may be two concurrent sporting fixtures of interest, such as the Boxing Day ritual in Australia where households flick between the Seven Network for the Sydney to Hobart Yacht Race and the Nine Network for the Boxing Day Test cricket match. Or one could flick through channels running different coverage of the same news event to compare how they cover it or look for further detail about that event.

Let’s not forget that the on-demand TV experience can be “linearised” for a viewer through being led on to recommended content or subsequent episodes of a series.

What is DVB doing to bridge the linear TV experience with the Internet?

The DVB Consortium who define the digital-TV standards that Europe, most of Asia and Oceania work with are working towards defining the DVB-I standard. I would suspect that most of this effort has been driven by Germany’s approach to free-to-air and pay TV where the idea of delivering TV service is to be media-agnostic and most, if not all, TV stations in the German-speaking countries are delivered by the traditional TV aerial, a cable-TV infrastructure or satellite TV.

The DVB-I standard is an IP-based TV broadcasting standard that supports the provision of linear-streaming TV services through the open Internet. Here it is intended to provide an app-free experience in a similar manner to TV services received via the traditional TV aerial, cable TV infrastructure or satellite dish. This means that a TV or set-top box can be connected to a home network and Internet service then the customer can be asked to add Internet-hosted streaming services to the programme lineup with the set discovering these services from a directory like what has happened with Internet radio.

There has been an earlier attempt at this goal in the USA with RVU technology that is part of the DLNA VidiPath specification, but it has been used primarily as an attempt to deliver cable-TV to secondary TV sets without the need for extra set-top boxes. This was also as part of an Obama-era effort to require cable-TV providers to deliver their pay-TV services to households without the need for each household to rent a set-top box from that provider.

Lenovo Yoga Tablet 2 tablet

One app will be all that is needed to deliver TV to a smartphone, tablet or laptop

The goal will also be about providing a similar experience for Internet-streamed linear TV content as what we have traditionally experienced with broadcast TV, whether free-to-air or subscription (pay) service. This includes the ability to support logical channel numbers that allow for direct access to particular channels, the ability to quickly change channels no matter the source thus continuing the “channel-surfing” tradition.

But on the other hand, some service providers such as cable-TV providers will want to convey their branding and user interface to the end-user. This may also be seen as being important with broadcast-LAN device manufacturer, building owners / strata committees who run MATV setups, or hoteliers who want to persist their identity to the end-user. It can also apply to end-users who are using budget-level equipment where not much thought has been put in to the user interface. HBBTV has answered this need through the use of an “OpApp” or “Operator App” standard to permit the ability to deliver that operator-level interface, which would appeal to TV-service platforms of the Freeview kind.

For broadcasters, DVB-I would do away with the need to create and maintain client software that viewers would need for access to their content. This also does away with various platform issues that creep up with maintaining these apps including catering to each new smart-TV, computer or video-peripheral platform. It also means that people who own older Smart TVs or video peripherals based on platforms that have been abandoned or neglected by the set’s manufacturer aren’t at a disadvantage.

Some of the key benefits that could come about include:

A transport-medium independent operation approach for receiving linear TV broadcasts. This means that TV manufacturers and broadcasters can work towards a simplified “single line-up” for traditional TV broadcast services no matter whether they are carried over the Web or via satellite, cable or terrestrial RF means.

The ability to support broadcast-LAN infrastructure including cable-TV and master-antenna-TV (single antenna or satellite dish serving many TVs like in an apartment block) setups driven totally by IP (Internet Protocol) technology. This approach will be relevant with infrastructure-level broadband providers wanting to use their infrastructure to deliver free-to-air and/or pay-TV services, something being approached by Chorus in New Zealand.

Ability for niche TV services with traditional-style TV experience to exist via Internet due to no need to obtain broadcast-spectrum licences, set up transmitter equipment or get on board cable-TV infrastructure. In a lot of ways, this could reignite the possibility of community TV services coming back on board and not living in fear of losing their access to broadcast spectrum.

With the use of HBBTV (Hybrid Broadcast-Broadband TV), this standard could lead towards a rich linear + on-demand TV setup through traditional TV sets and set-top boxes without the need for special client software. Similarly, it could lead to the creation of gateway software for regular or mobile computer devices to provide access to commonly-available video content services through these devices, knowing that this software can work with newer IP-based broadcasters.

The DVB-I approach could then open up the pathway for a universal TV service that makes use of Internet-based infrastructure like next-generation broadband infrastructure without the need for it to be app-centric.

Steps are taking place to make Amazon Echo Show become a kitchen TV

Articles (German language / Deutsche Sprache)

Amazon Echo Show in kitchen press picture courtesy of Amazon

A German software developer is taking steps to make the Amazon Echo Show become that small kitchen TV

Amazon: Neuer Alexa-Skill verwandelt Echo Show in einen Fernseher | Netzwelt.de (Germany / Deutschland)

Amazon Skill link

Fernseher für Alexa | Live-Streams hören und sehen

My Comments

There has been a practice amongst a significant number of households to keep a small television in the kitchen. This started off with the arrival of the small portable TVs but is now facilitated through the availability of small flatscreen TVs including computer monitors equipped with an integrated TV tuner. Here, it has been seen as a way to watch those news and lifestyle shows that are run during breakfast time by the TV stations while you are eating breakfast, or to watch daytime TV shows like “Days Of Our Lives” while ironing in the kitchen.

Similarly using a tablet that runs the appropriate client apps could yield the same goal, whether you are dealing with a “broadcast-LAN” tuner, a free-to-air TV platform that has member stations stream their content, a TV-Everywhere platform ran by a pay-TV service or something similar.

Now, with Amazon Echo Show and Spot on the scene along with the imminent arrival of smart displays based on the Google Assistant platform thanks to Lenovo and JBL, a software need has been identified. This need is to bring regular TV stations to these devices so they can become like that small TV.

One effort has taken place in Germany to bring the Internet streams provided by the German public TV stations and most of the cable channels to the Echo Show at your voice command. Hear, you can ask this “Stream Player” to show a station by name or by “channel number” and it will show up on the Echo Show.

What I see of this Alexa Skill that is being premiered in Germany is something that can appeal to a “free-to-air TV” consortium of the Freeview kind, a voice-driven interface for a broadcast-LAN tuner including the SAT-IP platform or a cable-TV provider’s “TV Everywhere” platform. Here, these Alexa Skills or platform-equivalent apps could then enable smart displays to work as the traditional TV. But it may be considered “heretical” by the Millennial generation who are used to watching content on their own terms.

Netgem proposes to integrate the set-top box and soundbar in one unit

Article

Combining the STB, TV soundbar and Alexa means telcos can stand out from the crowd | VideoNet

From the horse’s mouth

Netgem

SoundBox set-top box and soundbar

Product Page

Video (Click / Tap to play in YouTube)

My Comments

Soundbars and TV speaker bases are becoming an increasingly-valid path for improving your TV’s sound because they provide the sound through just one box, perhaps along with a subwoofer enclosure. This is because the typical flat-panel TV is becoming more slim but doesn’t have much thought put in to its sound quality and most of us want to hear our shows through something a bit better than that.

As I mentioned in another article on this topic, they will appeal to people who have their TV set up in the traditional manner with it being in the corner of the lounge so as to avoid it competing with the view offered by a feature window or fireplace. They also will appeal to those of us who like our music via a dedicated stereo system with its own speakers, something that is considered to be important thanks to the “back to basics back to vinyl” trend.

In some countries where there is a competitive market for “triple-play” Internet service or subscription-based TV service, the features that a set-top box or PVR offers are seen as a selling point for each of the service providers. As well, most of these telcos or pay-TV providers want to be in a position to upsell customers to better services.

This has led Netgem, a French set-top-box designer to offer to these providers a device which has a soundbar and set-top box in the one housing. It will have the ability to work with a variety of online video and music services and can be controlled by the traditional remote control or a smartphone app. But this box is also being equipped with Amazon Alexa support which allows it to work in a similar vein to the Amazon Echo wireless speaker. The Amazon Alexa agent will also learn media-navigation skills pertaining to this device so you simply can select what you want to watch by voice.

Philips achieved a similar goal by offering a soundbar with an integrated Blu-Ray player,  2-band (FM / Internet) radio and network media player in order to provide a soundbar equivalent to the “home theatre in a box” systems.

The idea behind this box is to allow a telco or pay-TV provider to provide a device that is better than usual to differentiate itself from the others. This is more so where they are focused on selling a “solution” rather than selling a product or service. In most cases, it could be seen simply as an optional device that customers can request rather than as the standard device for a premium package. It is because there will be some customers who will have their own soundbar or home-theatre setup as the way to improve their TV’s sound and simply want a set-top box as the gateway to an IPTV service.

As well, implementing HDMI-ARC, DLNA MediaRenderer, AirPlay / Google Cast playback and similar functionality cam make sure that this device can earn its keep as part of your networked personal A/V setup.

What is showing up is that, especially in Europe’s competitive markets like France, there is a strong interest amongst whoever is offering triple-play broadband service to provide something that offers that bit extra.

Google have integrated Chromecast in to their set-top boxes

Article

Google bakes Cast capabilities into its Fiber boxes | Engadget

From the horse’s mouth

Google Fiber

Blog Post

My Comments

Sonifi, a hotel-technology vendor is working on a guestroom-TV solution that integrates Google Cast functionality in to the hotel room TVs with the ability to stream via the hotel’s public-access Wi-FI network. This was one of the first “integrated Chromecast” setups that I have heard of where you can benefit from Google Chromecast functionality without you needing to plug in a Chromecast HDMI dongle in to your TV.

Now Google have taken this concept further with the Google Fiber TV package where the set-top box has the Google Cast functionality integrated in it. Here, the client device such as your laptop, tablet or smartphone is connected to the same home network as the Google Fiber TV set-top box like what would happen with your Chromecast. You would also perform the same procedures for streaming your app’s output or Web page through the TV as you would if you were using a Chromecast.

This concept can work well if Google continues to license their Google Cast software to other companies who manufacture smart TVs or network-capable video peripherals so as to keep this functionality as a product differentiator. Similarly, pay-TV providers and multiple-play telecommunications providers could have Google Cast as a differentiator for their set-top boxes that are part of their TV services especially where the market is highly competitive. The Google Cast Audio concept can also work well with network-capable audio equipment and Google could extend the logic so that if you are “Casting” an audio-only source like Spotify, Pandora or TuneIn Radio, these sources are by default sent to the Google Cast Audio endpoints.

It certainly shows that Google can put forward their Chromecast technology as something that can viably compete with the Apple TV ecosystem and could even coexist with Miracast and other platforms that are “possessed” by a particular brand.

Broadcast TV via the Internet

Lenovo Yoga Tablet 2 tablet

Tablets and smartphones could end up as the place to watch TV and you don’t need a tuner module

I have noticed that every traditional TV broadcaster that is running a “catch-up TV” platform is now streaming their regular TV channels live over the Internet using this platform. It is primarily pitched at those of us who use smartphones, tablets or laptops to view TV content “on the road” without the need for a TV-tuner module or broadcast-LAN tuner box and, in some ways, is being seen as TV’s equivalent to Internet radio.

Local content and advertising

This has opened up a can of worms when it comes to the kind of content available for people to view on their mobile devices, including the issue of regional content. In Australia, for example, the live-TV-over-Internet service primarily offers what is being broadcast to the metropolitan areas for the state capitals and this is ruffling local feathers when it comes to broadcasting news and public-affairs content relevant to the regional areas or providing airtime for local businesses to advertise their wares.

One of the core issues concerning the “live-TV-over-Internet” will be the locality of the editorial and advertising content including where is the content “local to”. If you listen to a foreign radio station’s Internet-radio stream using your Internet radio, you will know what this is about because of the talk and advertising that is local to that station’s city and there are people who like this either as a foreign-language learning tool or to acquire the “fabric” of that city if they lived there or have a soft spot for that area.

Lenovo ThinkPad X1 Carbon Ultrabook

… as could laptops

This issue regarding TV could be rectified using streams that represent an area’s key markets and these streams have editorial and advertising content representative to those markets. The use of dynamic-ad-insertion technology would earn its keep with local campaigns being ran in the commercial breaks which could ameliorate the issues associated with local businesses not able to advertise their wares to their markets.

Area-specific rights issues

An issue that will impact “live-TV-over-Internet” will be area-specific rights for broadcast content. This is where a broadcaster buys exclusive rights to exhibit a particular sports fixture, movie or TV show in a geographic area, especially on a first-run basis. Typically these rights will be protected with

There will be the broadcast and customer-service issues being raised because a show normally available on a particular channel is not shown due to it conflicting with a local network’s existing rights.

Internet-only TV services

Another issue yet to come forward is the ability to gain access to “Internet-only” TV broadcasters which will come about as “live-TV-over-Internet” gains momentum. Such broadcasters are received primarily via your Internet service without having an over-the-air or cable/satellite presence.

These will manifest in the form of extra channels offered by a traditional broadcaster but not on the traditional broadcast platform, or an Internet-only broadcaster who would be able to run boutique content cheaply and easily due to low onboarding costs.

The issue that will show up with running an “Internet-only” TV service is how easy is it for potential viewers to discover these services especially if the goal is to run a scheduled-content service.

Content discovery

Another issue will be whether Internet TV will kill the traditional “channel-surfing” or “flicking” experience where viewers often flicked around the TV’s channel selector or jabbed the channel buttons on the remote control to look for something to watch. This is the main method where a lot of users discover newer radio and TV content. The current implementation would require you to run one catch-up TV / VOD app and browse the channels the broadcaster is offering, then run another app offered by another broadcaster and browse those channels to get the “lay of the land”.

This may be rectified through the use of a directory service similar to what has existed for Internet radio. Here, this could allow for a “channel-surf” experience along with the ability to browse for channels that offer content based on genres or other factors. Such a directory could be part of an electronic programme guide which encompasses all of the broadcasters and may work in conjunction with network or cloud PVR setups.

With Internet radio, multiple providers like vTuner and TuneIn Radio had set up to provide access to the Internet-radio streams, both those of AM/FM/digital broadcasters and of Internet-only stations. This means that an Internet radio or a mobile app would effectively have the same directory and different set manufacturers even had the ability to “brand” their own directories so as to be part of their user experience. This could then apply to Internet-based TV with different ISPs, smart-TV platform vendors, Websites and others running or licensing Internet-TV directories.

PVR recording

An issue that will also crop up is the concept of PVR recording of TV shows streamed via an Internet-based TV service. This will most likely be facilitated via an EPG so you can choose the shows from a programme grid or “what’s showing” list.

This could be achieved via a local-storage effort such as a traditional set-top device or a NAS that serves the home network; or a cloud-based effort based on the “software-as-a-service” model.

As what has happened with video recorders and traditional PVR devices, there will be the need to sort out copyright issues regarding the recording of shows. The new landscape in the context of “PVR as a service” will be highlighted in this context is the concept of “shared recordings” where one recording is made and many viewers view that single copy; or “private recordings” where each household has its own copies of the TV shows in a “digital locker” on the servers. Similarly, another issue that will show up is the portability of these recordings especially if the recordings are taken across national borders which would be a key issue in areas like North America or Europe.

The issue of portable recordings will come to the fore with us using mobile devices or a TV at another location like a friend’s home or a hotel to catch up on favourite TV shows.

Conclusion

What is becoming a reality is that television as we knew it is appearing via the Internet in addition to or in lieu of traditional broadcast-based pathways.

Spain sees multiple-play the path to pay-TV

Article

Bullfight

The home of the bullfight new sees the reality of single-pipe multiple-play services for pay-TV
image credit: Bullfight, Spain via free images (license)

Spain: Convergent packages boost pay-TV take-up  | Advanced Television

My Comments

Spain, the home of the bullfight, is a market where the multi-play Internet service is increasing the take-up of pay-TV service. This is something that is similarly occurring in the UK and France due to the popularity of keenly-priced multiple-play services that underscore “one-pipe” provision.

But why would I see this so? This is because these multi-play services, which include fixed-line telephony, mobile telephony, mobile broadband and pay-TV along with the fixed-line broadband Internet service, typically implement a “one-pipe” method for delivering the telephony, pay-TV and fixed-line broadband service component. This is facilitated through the use of IPTV to provision pay-TV through DSL or fibre-optic infrastructure, thus avoiding the need to deploy a satellite dish or cable-TV installation.

The statistics which are gathered by CNMC tell it all with at least 364,000 pay-TV subscribers or 65.4% of Spain’s pay-TV subscriber base heading down this path. Of course, that country has a total pay-TV subscriber base of 5.4m which yields EUR€509.4 million in revenue.

What is showing more is that pay-TV takeup can be facilitated using IPTV technologies and single-pipe multi-play services offered by the telecommunications companies and the cable-TV providers. This can be augmented with the use of VIDIPATH technology leading to “house-wide” pay-TV. But pay-TV can be worth its salt if there is good-quality content to watch.

4K on carrier-provided IPTV–Free takes the first step

Articles – French language / Langue française

Freebox Mini press image courtesy of Free.fr

Freebox Mini 4K – gateway to 4K UHDTV in France

Free, 1er à proposer une chaîne 4K avec Festival 4K | Freenews.fr

Festival 4K disponible aussi en ADSL et VDSL sur Freebox | Freenews.fr

Ultra haute définition : Free diffuse la première chaîne 4K | ZDNet.fr

From the horse’s mouth

Free.fr

Press Release (PDF)

My Comments

Free.fr, who is a strong player in French multi-play Internet market has become the first multi-play ISP to offer a 4K UHDTV channel as part of their IPTV content.

The channel, called Festival 4K and found on logical channel number 62, is focused on musical theatre, concerts and similar cultural events with these events being transmitted using 4K UHDTV technology.  This will require the 4K UHDTV to be connected to the Freebox Mini 4K set-top box which is based on Android TV software.

The initial subscription technical requirement was for the household to be connected to Free’s services via fibre-to-the-premises technology. But later on, it was discovered that you can use a VDSL2 or ADSL2 connection “dégroupée” (unbundled local loop) to Free and the connection has to have at least 15Mbps for reliable operationj.

This is another step with Free to lead the pack when it comes to competitive multiple-play services by opening up towards cutting-edge technology in the form of 4K UHDTV broadcasting.

The Net Neutrality battle comes to Australia courtesy of Optus

Articles

Netflix official logo - courtesy of Netflix

Optus considers breaking net neutrality in Australia | IT News

Optus may charge Netflix and streaming services for video quality | Mashable

Optus Wants Netflix To Pay For ‘Premium Service’ Over Its Network | Gizmodo

Optus wants Netflix to pay up to ensure quality video streaming | Digital Life (Sydney Morning Herald)

My Comments

There has been a huge stoush in the USA between the established cable companies and telcos versus the Internet content providers, Internet users and the FCC regarding the issue of Net Neutrality.

This principle is where an Internet service provider can’t charge an internet content provider like Netflix for better throughput to their customers. This has got to the point where the FCC and President Obama had pushed for the Internet to be deemed a utility service in a similar vein to the telephone service. But this is being subject to a legal challenge which is being watched by a lot of the Internet operators over here as well as in the USA.

Now Optus have thrown the possibility of charging Netflix, Stan & Co a premium fee for higher throughput to their customers as one of many ways to cater for the arrival of streamed on-demand video via the Internet. The argument that is pitched is that customers will complain to their ISP rather than the OTT video provider or catch-up TV service if the experience with their video-on-demand service isn’t up-to-snuff.

Like in the USA, Netflix has been standing for Net Neutrality thus wouldn’t go for any unmetered data arrangements with any of the Australian ISPs. So they wouldn’t go for Optus’s arrangement of whoever pays the piper plays the tune.

Issues were also being raised about the cost and availability of wholesale and retail bandwidth in the Australian market especially in the face of video-on-demand becoming more popular thanks to Netflix and co. This will also include factoring in quality-of-service for content streaming so as to avoid “glitches” through viewing sessions along with catering for higher resolution video content.

It certainly is showing that Australia is needing to cope with a higher demand for real broadband with the proper throughput and this has to be provided in a highly-competitive manner and with assurance of Net Neutrality and quality-of-service.

4K UHDTV to benefit from the UK pay-TV battleground

Article

Expect Sky and BT to launch new 4K boxes sooner rather than later | Engadget

Sky accelerates new set-top box launch | The Telegraph (UK)

My Comments

4K UHDTV - part of the UK pay-TV battleground

4K UHDTV – part of the UK pay-TV battleground

The UK pay-TV battleground between Virgin, BT and Sky, is to benefit the 4K UHDTV technology with BT and Sky offering an IP-linked set-top box that will yield 4K content as part of their service.

This is because BT is stepping in to the battleground when it comes to broadcast rights for UK and European football (soccer) matches and 4K UHDTV will become a bargaining chip whenever the rights are being renegotiated. It is also about keeping the subscriber base alive through and beyond the footie season especially as 4K UHDTV-capable sets start to come in to price ranges that most can think about.

Both the companies will deliver the 4K UHDTV services via Internet with the use of 4K-capable set-top boxes that are connected to the home network and Internet service. These companies are also on about offering the services as a multi-play “eggs in one basket” package with pay-TV and fixed broadband Internet along with, perhaps, fixed-line telephony and a mobile telecommunications service. The 4K technology will be seen more as a subscription driver for these multi-play services.

They are also factoring in multi-room and multi-screen viewing so you can view the TV content on devices like your regular computer or your tablet.

Sky’s imminent 4K-capable set-top will be seen as a way to stave off them shedding subscribers due to loss of Champions League footie broadcasts. This is while BT is intending to have 4K on BT Sport within months with the provision of a new set-top in UK Spring that will be augmented with a heavy marketing push. Let’s not forget that Virgin Media, UK’s cable-TV service, is not taking this lying down. They are trialling a 4K UHDTV service with an intent to put 4K down the cable.

Brits will have to eventually consider implementing a wired backbone along with their Wi-Fi network as this momentum becomes strong with the competing pay-TV providers. This will most likely mean looking towards HomePlug AV500 or HomePlug AV2 which uses the existing ring main that delivers the household electricity as the “wired no-new-wires” data backbone.

How is the Internet affecting Pay TV?

Articles

Pay TV market becoming more segmented; service providers can take advantage | V-Net

My Comments

The connected home and ubiquitous Internet access is placing the traditional Pay-TV marketplace at a crossroads. More and more people are using tablets and laptop computers to view content that is streamed from the Internet when they want to view it in a personal setting while TVs and video peripherals like Blu-Ray players are serving as integrated endpoints for viewing various Internet-hosted video services.

Here, a few content packages with many channels that is delivered by the service provider’s own infrastructure and viewed via equipment supplied by that provider doesn’t cut it anymore. In North America especially, where the customer deals with pay-TV providers who primarily offer a content-carriage service, younger people are “cutting the cord” on pay-TV service and watching either over-the-air content or content delivered “over-the-top” by independent “over-the-top” TV services like Netflix.

The traditional pay-TV companies are having to take a few different paths to gain and retain customers.

Service offerings

TV Everywhere

This is sold in conjunction with a traditional pay-TV service like Sky Go or Foxtel Go but has the content delivered over “two paths” – the traditional cable or satellite infrastructure along with the Internet. This is primarily to allow the customers to view the same content on their computers or their mobile devices.

Typically this is furnished using an app or Web page for most desktop and mobile computing platforms where you can watch the content, and you typically authenticate with the service provider by providing your account details to that app. Some providers may allow you to view this content only in your own home while others may allow you to view it anywhere in the country that they operate in. Some of these services may offer a “download now, view later” option where you can download content to view at a later date especially if you may be in a position where you don’t have reliable Internet access.

Over-The-Top Pay TV

Another direction is to provide an “over-the-top” pay-TV service like NOW TV or Foxtel Play which works with your computer, tablet, games console of the XBox One or PlayStation 4 kind, Smart TV or similar device. These services are typically provisioned over the Internet without the need for a set-top box to be delivered to you and provide for increased package flexibility.

For example, they are provided by-the-month rather than on a multi-month long-term contract and allow for increased segmentation of content. In this case, we are starting to see the availability of separately-branded “lightweight” or “budget” content packages pitched at this form of delivery or for people to choose packages based on a personally-selected mix of genres or other factors that appeal to them.

On-demand content

The pay-TV provider is now entering a position to run an Internet-based on-demand content service which has a larger content library than what was available on their “video-on-demand” or “pay-per-view” services that were furnished via their traditional cable or satellite infrastructure.

They can offer these services to their existing customer base as an adjunct to the pay-TV services that they are offering or simply provide them to other people as a standalone “over-the-top” service. The former setup will typically have a “download-to-view” component for customers who use a PVR-type set-top box like a Foxtel iQ2 where the show would be downloaded to the device’s hard disk for later viewing.

Other offerings

Another service that could be evolved would be the so-called “multi-room” or “multi-screen” options which are typically offered by some pay-TV providers on a “per-room” basis. In a lot of cases, this could encompass an integrated TV Everywhere service.

Thanks to DLNA’s VidiPath technology which I covered previously, they could be offered simply as a “per-household” basis which or even as part of the regular content package for a regular pay-TV service. It could mean that the extra TV would be equipped with a Blu-Ray player, network media player or games console that is VidiPath-certified while the main DVR-equipped set-top box is a VidiPath content server. TV manufacturers could even roll out Smart TVs that have this feature. Not sure if you have such equipment? The pay-TV provider could sell a cost-effective VidiPath-certified network media player to connect to your regular TV and home network to benefit from this service.

Trends

But why are they offering these services?

Young people and the connected lifestyle

One reason is to court the younger consumers who are Internet-focused and device-agnostic. Here, they see the large-screen TV serving as a display for other devices like games consoles or Blu-Ray players; or they see regular and mobile computer equipment as something they can watch video content on.

As well, they live on the Internet with a desire to have their video-content viewing linked with other interactive activity. For example, they want to use the Social Web or online knowledgebases in conjunction with what they are viewing. As well, we are living a time-poor lifestyle where we wouldn’t have time to spend on poor-quality TV content.

The traditional pay-TV business model that is focused around dedicated infrastructure and the set-top box doesn’t cater for this readily especially as Internet-based technology marches on very quickly. A

Content providers are offering “direct-to-consumer” packages

In North America particularly, content providers who used to provide their TV content via a pay-TV service are now offering their content on a “direct-to-consumer” basis. This is following trends in other industries where product manufacturers and distributors are setting up online and other storefronts to provide their wares direct to the consumer in addition to having retailers sell them.

This has come about due to the “cord-cutting” trend that is occurring there, along with an increasing number of situations where a content provider who had pay-TV presence across the whole of the US is not likely to have this same level of presence. The latter situation has been brought about due to arguments and fights between the content provider and the cable-TV or satellite-TV provider about content-licensing terms.

Conclusion

I reckon that as the bandwidth improves, it could be come another path for delivering multichannel TV content in a highly-flexible cost-effective manner. Let’s hope it doesn’t become “101 channels and nothing on” – many channels and content providers that provide nothing but worthless content.