Tag: pay TV

DVB to introduce a simplified Internet-driven TV standard

Article

LG OLED TVs pres picture courtesy of LG

DVB-I could continue to push the traditional TV interface to Internet TV

DVB wants to enable streaming channels without app complexity | VideoNet

From the horse’s mouth

DVB

Press Release

My Comments

It is often said that today’s cool young viewers have done away with watching TV the traditional way where you select a channel and view a sequence of shows run on that channel.

Rather they are seen to prefer to watch on-demand content offered by one of many different on-demand services including “catch-up” TV services, making more of an effort to choose the kind of shows that interest them. It is underscored by the practice of “binge-watching” a TV series where one watches multiple episodes of that TV series along with Netflix and co implementing recommendations engines to list shows that one may be interested in.

TV remote control

It will maintain the traditional remote-control experience like channel surfing

But this traditional approach to  TV content consumption is still practised by most viewers, especially those of older generations.

Some viewers still like the idea of “channel surfing” where one flicks through the channels to discover something that could be of interest to them. In some areas like some of Australia’s capital cities, it was facilitated with some channels that were neighbouring each other on the dial. This habit has been made easier since television sets were equipped with remote controls or could be connected to devices like video recorders or cable boxes that provided remote-control channel change.

As well, it is seen by some of these viewers, including children, to be relaxing to watch a run of TV shows offered by one of the channels. Examples include an afternoon after school where children watch cartoons or similar TV shows, or the practice of having a TV news channel play while one engages in ordinary daily activities.

Let’s not forget that news and sports content totally lend themselves to this kind of viewing. In some cases, there may be two concurrent sporting fixtures of interest, such as the Boxing Day ritual in Australia where households flick between the Seven Network for the Sydney to Hobart Yacht Race and the Nine Network for the Boxing Day Test cricket match. Or one could flick through channels running different coverage of the same news event to compare how they cover it or look for further detail about that event.

Let’s not forget that the on-demand TV experience can be “linearised” for a viewer through being led on to recommended content or subsequent episodes of a series.

What is DVB doing to bridge the linear TV experience with the Internet?

The DVB Consortium who define the digital-TV standards that Europe, most of Asia and Oceania work with are working towards defining the DVB-I standard. I would suspect that most of this effort has been driven by Germany’s approach to free-to-air and pay TV where the idea of delivering TV service is to be media-agnostic and most, if not all, TV stations in the German-speaking countries are delivered by the traditional TV aerial, a cable-TV infrastructure or satellite TV.

The DVB-I standard is an IP-based TV broadcasting standard that supports the provision of linear-streaming TV services through the open Internet. Here it is intended to provide an app-free experience in a similar manner to TV services received via the traditional TV aerial, cable TV infrastructure or satellite dish. This means that a TV or set-top box can be connected to a home network and Internet service then the customer can be asked to add Internet-hosted streaming services to the programme lineup with the set discovering these services from a directory like what has happened with Internet radio.

There has been an earlier attempt at this goal in the USA with RVU technology that is part of the DLNA VidiPath specification, but it has been used primarily as an attempt to deliver cable-TV to secondary TV sets without the need for extra set-top boxes. This was also as part of an Obama-era effort to require cable-TV providers to deliver their pay-TV services to households without the need for each household to rent a set-top box from that provider.

Lenovo Yoga Tablet 2 tablet

One app will be all that is needed to deliver TV to a smartphone, tablet or laptop

The goal will also be about providing a similar experience for Internet-streamed linear TV content as what we have traditionally experienced with broadcast TV, whether free-to-air or subscription (pay) service. This includes the ability to support logical channel numbers that allow for direct access to particular channels, the ability to quickly change channels no matter the source thus continuing the “channel-surfing” tradition.

But on the other hand, some service providers such as cable-TV providers will want to convey their branding and user interface to the end-user. This may also be seen as being important with broadcast-LAN device manufacturer, building owners / strata committees who run MATV setups, or hoteliers who want to persist their identity to the end-user. It can also apply to end-users who are using budget-level equipment where not much thought has been put in to the user interface. HBBTV has answered this need through the use of an “OpApp” or “Operator App” standard to permit the ability to deliver that operator-level interface, which would appeal to TV-service platforms of the Freeview kind.

For broadcasters, DVB-I would do away with the need to create and maintain client software that viewers would need for access to their content. This also does away with various platform issues that creep up with maintaining these apps including catering to each new smart-TV, computer or video-peripheral platform. It also means that people who own older Smart TVs or video peripherals based on platforms that have been abandoned or neglected by the set’s manufacturer aren’t at a disadvantage.

Some of the key benefits that could come about include:

A transport-medium independent operation approach for receiving linear TV broadcasts. This means that TV manufacturers and broadcasters can work towards a simplified “single line-up” for traditional TV broadcast services no matter whether they are carried over the Web or via satellite, cable or terrestrial RF means.

The ability to support broadcast-LAN infrastructure including cable-TV and master-antenna-TV (single antenna or satellite dish serving many TVs like in an apartment block) setups driven totally by IP (Internet Protocol) technology. This approach will be relevant with infrastructure-level broadband providers wanting to use their infrastructure to deliver free-to-air and/or pay-TV services, something being approached by Chorus in New Zealand.

Ability for niche TV services with traditional-style TV experience to exist via Internet due to no need to obtain broadcast-spectrum licences, set up transmitter equipment or get on board cable-TV infrastructure. In a lot of ways, this could reignite the possibility of community TV services coming back on board and not living in fear of losing their access to broadcast spectrum.

With the use of HBBTV (Hybrid Broadcast-Broadband TV), this standard could lead towards a rich linear + on-demand TV setup through traditional TV sets and set-top boxes without the need for special client software. Similarly, it could lead to the creation of gateway software for regular or mobile computer devices to provide access to commonly-available video content services through these devices, knowing that this software can work with newer IP-based broadcasters.

The DVB-I approach could then open up the pathway for a universal TV service that makes use of Internet-based infrastructure like next-generation broadband infrastructure without the need for it to be app-centric.

Spain sees multiple-play the path to pay-TV

Article

Bullfight

The home of the bullfight new sees the reality of single-pipe multiple-play services for pay-TV
image credit: Bullfight, Spain via free images (license)

Spain: Convergent packages boost pay-TV take-up  | Advanced Television

My Comments

Spain, the home of the bullfight, is a market where the multi-play Internet service is increasing the take-up of pay-TV service. This is something that is similarly occurring in the UK and France due to the popularity of keenly-priced multiple-play services that underscore “one-pipe” provision.

But why would I see this so? This is because these multi-play services, which include fixed-line telephony, mobile telephony, mobile broadband and pay-TV along with the fixed-line broadband Internet service, typically implement a “one-pipe” method for delivering the telephony, pay-TV and fixed-line broadband service component. This is facilitated through the use of IPTV to provision pay-TV through DSL or fibre-optic infrastructure, thus avoiding the need to deploy a satellite dish or cable-TV installation.

The statistics which are gathered by CNMC tell it all with at least 364,000 pay-TV subscribers or 65.4% of Spain’s pay-TV subscriber base heading down this path. Of course, that country has a total pay-TV subscriber base of 5.4m which yields EUR€509.4 million in revenue.

What is showing more is that pay-TV takeup can be facilitated using IPTV technologies and single-pipe multi-play services offered by the telecommunications companies and the cable-TV providers. This can be augmented with the use of VIDIPATH technology leading to “house-wide” pay-TV. But pay-TV can be worth its salt if there is good-quality content to watch.

Canal+ offers an OTT décodeur independent of any French ISP

Article

Cube S OTT box from Canal+ | Advanced Television

Canal+ mise tout sur l’OTT avec son nouveau décodeur | Freenews.fr (French language / Langue française)

From the horse’s mouth

Technicolor (Thomson)

Press Release

My Comments

Most people who want to benefit from Canal+ in France were required to subscribe to this service via the telecommunications provider who would make it available via their existing décodeur equipment. This also depended on whether Canal+ had a direct partnership with their provider.

Now Canal+ is heading down the “over-the-top” route where they are able to provision their service via the Internet independently of whoever was the customer’s telecommunications provider.

This is based on a Technicolor-built DVB-T set-top box called the “Cube S” which can connect to the Internet via your Ethernet or Wi-Fi home network. It is primarily a small cube-shaped device that connects to your TV via a vacant HDMI or video input.

One of the advantages pitched by Canal+ is that the device is portable amongst locations and amongst carriers so you can keep your TV subscription even if someone offers a better broadband package than what you are on.  This is more so with a highly-competitive Internet-service market that is taking place in France where each provider races each other to provide the multi-play Internet service with the best value.

Canal+ could improve on this concept by offering the Cube S as a local PVR to record TV shows from free-to-air or their pay-TV service or work on “software-only” endpoints that are based around regular-computer, mobile or smart-TV platforms so that customers aren’t dependent on extra hardware to receive this service.

It is being seen as another way for a pay-TV provider to move away from an infrastructure-based model where a lot of money is tied up in their own infrastructure towards a model that is independent of that infrastructure. This also allows them to be sure that customers that aren’t in their infrastructure’s footprint can subscribe to the pay-TV service by virtue of their Internet provider.

Pay-TV providers are pushing for integrating access-point functionality in to consumer-electronics devices

Article

Time for Pay TV industry to get serious about Wi-Fi | VideoNet

My Comments

LG's 4K OLED curved TV press picture courtesy of LG America

Could a smart TV like one of these be an access point for your lounge area?

Previously I have raised the idea of having integrated Wi-Fi access point functionality in consumer electronics devices as a way to provide infill coverage for your wireless network. This is due to an increasing number of network-capable consumer-electronics devices like printers, set-top boxes, smart TVs and the like having network functionality in the form of both an Ethernet socket and integrated Wi-Fi wireless networking.

Some of these devices actually repurpose the Wi-Fi network functionality as an access point during their setup routine so you can supply your home network’s Wi-Fi credentials from a smartphone or tablet for subsequent wireless-network operation. But I was drawing attention to situations like a Wi-Fi-capable smart TV installed in the secondary lounge down the back of the house where there isn’t the good Wi-FI coverage and this TV is connected to the home network via a HomePlug AV500 powerline segment, or a premium desktop printer with Wi-Fi and Ethernet used in the garage that serves as the home office and. again, is linked to the home network via a HomePlug AV2 powerline segment.

There was some attention in the TV-technology scene when AirTies put forward their Air 4920 802.11ac concurrent-dual-band wireless-network repeater which was considered capable of pushing out 4K UHDTV data streams reliably. It led to the device winning the Connected TV Award for the Best Consumer Device.  This was due to it also supporting Wi-Fi Mesh functionality which uses a mesh setup in a Wi-FI network.

But TV Connect also showed interest in a 4K set-top box which also implemented the Wi-Fi Mesh technology for receiving the data but having an integrated wireless access point. It was also targeted with the point of view of a broadband provider who provides a multi-play service that includes pay-TV being able to troubleshoot and service the Wi-FI connectivity if the connection is below par.

Of course, wired backbones are used by pay-TV providers to link set-top boxes to the home network typically to provide IPTV services, download video-on-demand content or stream content from a DVR to another set-top device servicing the bedroom TV. Typically this is facilitated using a “no-new-wires” technology like HomePlug AV powerline or MoCA  coaxial-cable which links back to the home network’s router. Why hasn’t the integrated access point functionality been investigated in these setups?

The concept can be easily implemented in to most of these devices using WPS-assisted “network-clone” functionality and automatic tuning for a simplified setup experience. As well, the ability to detect a wired-backbone connection can be used to determine whether to set up the integrated Wi-Fi functionality as a n access point, a standalone Wi-Fi network like a guest network or not run it at all.

At least those in the pay-TV scene are waking up to the idea that an access point which is part of Wi-Fi network infrastructure doesn’t have to be part of a dedicated network-infrastructure device. Instead it can be part of a device that makes use of the network.

More coverage on the VIDIPATH technology.

Article VIDIPATH logo courtesy of DLNA

DLNA’s VidiPath Enables Subscription-TV Sharing At Home | TWICE

My Comments

I have given previous coverage to the DLNA VIDIPATH technology which allows you to use the home network to share pay-TV content around the home using compliant Smart TVs or desktop / mobile apps.

Foxtel IQ2 pay-TV PVR

A PVR-type set-top box can serve as the hub of a VIDIPATH pay-TV setup

This article talked of a typical scenario where you have a PVR-grade set-top box provided by your pay-TV provider – the same kind of box as Sky+ or Foxtel IQ. The typical scenario for serving a TV in the master bedroom. the den or the games room would be to rent another set-top box from the pay-TV provider and have them pull coaxial cable to where it is installed. If you wanted to participate in the pay-TV provider’s “TV Everywhere” platform, you would have to download and register their desktop or mobile app to have cable-TV content on your computer, tablet or smartphone when you are at home.

Sony BDP-S390 Blu-Ray Disc Player

VIDIPATH-capable Blu-Ray players can bring pay-TV to the secondary bedroom TV

VIDIPATH provides an authenticated method of allowing third-party devices to connect to the PVR via your home network. The application that was raised in the article was to have a Smart TV in the bedroom or den without the need of a set-top box, or to install an open-frame app on your computer or tablet to pull up live, on-demand or PVR-recorded pay-TV content.

But a situation that wasn’t raised was the fact that one is not likely to spend as much on secondary TV sets as they would for the primary one where they watch most of the TV content on. Either the main set may be upgraded and the set that served that role would be installed in the bedroom, a smaller TV would be placed in the kitchen or similarly-small area or a set that doesn’t have the same bells and whistles as the one in the main lounge area may be placed in a secondary lounge area.

Here, such TVs may not be VIDIPATH-enabled and would really need to be considered would be Blu-Ray players, Blu-Ray AV systems, network media players and similar video peripherals to be equipped for VIDIPATH. Why? This is because such devices can add this kind of functionality to an existing TV by simply using the existing TV as a display. It is in the same context as the VHS video-cassette recorders of the 80s where they had features like enabling cheaper and older TVs to benefit from remote control.

As manufacturers like Sony release Blu-Ray players and home-theatre systems that have “smart-TV” abilities, it wouldn’t tale long for them to offer VIDIPATH-capable versions of these devices as a way to enable the secondary sets.

4K UHDTV to benefit from the UK pay-TV battleground

Article

Expect Sky and BT to launch new 4K boxes sooner rather than later | Engadget

Sky accelerates new set-top box launch | The Telegraph (UK)

My Comments

4K UHDTV - part of the UK pay-TV battleground

4K UHDTV – part of the UK pay-TV battleground

The UK pay-TV battleground between Virgin, BT and Sky, is to benefit the 4K UHDTV technology with BT and Sky offering an IP-linked set-top box that will yield 4K content as part of their service.

This is because BT is stepping in to the battleground when it comes to broadcast rights for UK and European football (soccer) matches and 4K UHDTV will become a bargaining chip whenever the rights are being renegotiated. It is also about keeping the subscriber base alive through and beyond the footie season especially as 4K UHDTV-capable sets start to come in to price ranges that most can think about.

Both the companies will deliver the 4K UHDTV services via Internet with the use of 4K-capable set-top boxes that are connected to the home network and Internet service. These companies are also on about offering the services as a multi-play “eggs in one basket” package with pay-TV and fixed broadband Internet along with, perhaps, fixed-line telephony and a mobile telecommunications service. The 4K technology will be seen more as a subscription driver for these multi-play services.

They are also factoring in multi-room and multi-screen viewing so you can view the TV content on devices like your regular computer or your tablet.

Sky’s imminent 4K-capable set-top will be seen as a way to stave off them shedding subscribers due to loss of Champions League footie broadcasts. This is while BT is intending to have 4K on BT Sport within months with the provision of a new set-top in UK Spring that will be augmented with a heavy marketing push. Let’s not forget that Virgin Media, UK’s cable-TV service, is not taking this lying down. They are trialling a 4K UHDTV service with an intent to put 4K down the cable.

Brits will have to eventually consider implementing a wired backbone along with their Wi-Fi network as this momentum becomes strong with the competing pay-TV providers. This will most likely mean looking towards HomePlug AV500 or HomePlug AV2 which uses the existing ring main that delivers the household electricity as the “wired no-new-wires” data backbone.

Now for Pay TV – A DLNA VidiPath-capable HDMI dongle

Article

HDMI dongle with DLNA Vidipath support will help cable operators with multi-room and multiscreen | VideoNet

From the horse’s mouth

ZapperBox

Product Page – Zip-R Stick

My Comments

VIDIPATH logo courtesy of DLNANow that DLNA VidiPath has been established for securely and surely delivering pay TV through the home network, a company has released a Chromecast-style HDMI dongle that exploits this technology.

This device, sold by ZapperBox as the Zip-R Stick connects to your home network via Wi-Fi, serving as an ultra-compact set-top box to bring your pay TV to that secondary TV. This is without the need to have a technician supplied via your pay-TV company to pull cable to your bedroom, den or kitchen.

It is built as part of the ACCESS NetFront Living Connect 3.1 media-sharing solution and has the NetfFront Browser software on that stick. As for the ability to control it, you use your smartphone to control it via a Bluetooth link or use an RF-based remote control that is compliant to RF4CE specifications.

One main application that would come to mind is where you have a TV set up in a transportable manner where you locate it wherever you are wanting to use it. Here, the Zip-R stick could be plugged in to a flatscreen TV which has a size of up to 32” which is kept in the kitchen or den and is ready to bring out to the yard so you can follow the ballgame while working or relaxing out there.

This is at least an example of what a level playing field offered by DLNA VidiPath technology can offer through the path of device innovation.

Four-play service competition intense on both sides of the Channel

Article

Brit mobile firms in FOURPLAY TUSSLE – how very French of them | The Register

My Comments

Same level of competition for quad-play services in France and the UK

Same level of competition for quad-play services in France and the UK

France and the UK have recently become hotbeds for Internet-service competition whether at a pure-play (single-service) level or with packages that integrate landline telephony, fixed broadband Internet and / or multichannel pay TV. Those companies typically are offering this service via a “single-pipe” setup with some of them reselling content and services from competitors who offer it on a wholesale basis if they can’t sell it directly.

This has been due to government telecommunications and competitive-trade authorities enforcing real competition through measures like stopping incumbent operators from selling wholesale service to competitors under unfair terms compared to their retail offerings. As well, in France, it took Free to offer broadband and triple-play packages with increased value at ridiculously-low prices to effectively “shake up” the market and start this level of competition.

Samsung Galaxy Note 2 smartphone

The smartphone to be part of cost-effective home telecommunications and pay-TV packages in the UK

Now this is being expanded towards “four-play” or “quadruple-play” services that include mobile telecommunications along with the fixed telephony, “hot and cold running Internet” and pay TV. This is facilitated typically through their own mobile networks or buying mobile telecommunications from an established. typically pure-play, mobile operator on a wholesale basis as a “mobile virtual network”. Some companies may call the mobile broadband service as a distinct service and describe the packages that include this service as “five-play” or “quintuple-play” packages.

Over previous years, France has established an example of a healthy competitive market for this level of telecommunications and entertainment service. This is with all their telcos and broadband operators offering the “boxes” which integrated telephony, broadband and pay TV at some very keen prices, something I have covered regularly on HomeNetworking01.info. But most of these providers either have their own mobile infrastructure over the country or are putting themselves in a position to set up mobile virtual networks that they resell with their packages. An example of this is Free selling mobile telephony to their customers for an extra cost that is effectively “pennies’ worth”.

The way this level of service has come about for a lot of the UK operators is through varying levels of consolidation and business partnerships. A lot of these consolidations and partnerships have been with the companies who offer one or more services that can complement their own service packages to construct the “quad-play” package. But one of the situations that this has led to is for BT who sold off their Cellnet mobile-telephony service to O2 which is part of Spain’s Telefonica company in the 1990s, wanting to buy back the mobile network from this telco to run as the “mobile arm” of their quad-play package.

The directions that this could lead to include the availability of private femtocells that provide local mobile-phone coverage for the customer with the broadband connection serving as a backhaul or “cellular over Wi-Fi” for voice calls on one’s smartphone; TV Everywhere which is about access to the pay-TV packages anywhere in the country with your laptop or mobile device; and integrated landline / mobile telephony setups i.e. to receive calls destined to your landline on your mobile phone for no extra cost or call from home using your mobile phone at home-phone tariffs. As well, multiple-mobile-device Internet service could become very much part of the packages which can cater to those of us who maintain more than one mobile-broadband device like a “Mi-Fi” device.

Even integration of “over-the-top” telephony services like Skype and Viber could become the norm for these service providers by allowing customers to make or take calls through these services via either the mobile or the landline phone for nothing.

Other countries like the USA, Germany or Australia could be highly aware of this level of competition and know how to be prepared when it hits their shores or to know how to encourage it in a viable and sustainable manner.

How is the Internet affecting Pay TV?

Articles

Pay TV market becoming more segmented; service providers can take advantage | V-Net

My Comments

The connected home and ubiquitous Internet access is placing the traditional Pay-TV marketplace at a crossroads. More and more people are using tablets and laptop computers to view content that is streamed from the Internet when they want to view it in a personal setting while TVs and video peripherals like Blu-Ray players are serving as integrated endpoints for viewing various Internet-hosted video services.

Here, a few content packages with many channels that is delivered by the service provider’s own infrastructure and viewed via equipment supplied by that provider doesn’t cut it anymore. In North America especially, where the customer deals with pay-TV providers who primarily offer a content-carriage service, younger people are “cutting the cord” on pay-TV service and watching either over-the-air content or content delivered “over-the-top” by independent “over-the-top” TV services like Netflix.

The traditional pay-TV companies are having to take a few different paths to gain and retain customers.

Service offerings

TV Everywhere

This is sold in conjunction with a traditional pay-TV service like Sky Go or Foxtel Go but has the content delivered over “two paths” – the traditional cable or satellite infrastructure along with the Internet. This is primarily to allow the customers to view the same content on their computers or their mobile devices.

Typically this is furnished using an app or Web page for most desktop and mobile computing platforms where you can watch the content, and you typically authenticate with the service provider by providing your account details to that app. Some providers may allow you to view this content only in your own home while others may allow you to view it anywhere in the country that they operate in. Some of these services may offer a “download now, view later” option where you can download content to view at a later date especially if you may be in a position where you don’t have reliable Internet access.

Over-The-Top Pay TV

Another direction is to provide an “over-the-top” pay-TV service like NOW TV or Foxtel Play which works with your computer, tablet, games console of the XBox One or PlayStation 4 kind, Smart TV or similar device. These services are typically provisioned over the Internet without the need for a set-top box to be delivered to you and provide for increased package flexibility.

For example, they are provided by-the-month rather than on a multi-month long-term contract and allow for increased segmentation of content. In this case, we are starting to see the availability of separately-branded “lightweight” or “budget” content packages pitched at this form of delivery or for people to choose packages based on a personally-selected mix of genres or other factors that appeal to them.

On-demand content

The pay-TV provider is now entering a position to run an Internet-based on-demand content service which has a larger content library than what was available on their “video-on-demand” or “pay-per-view” services that were furnished via their traditional cable or satellite infrastructure.

They can offer these services to their existing customer base as an adjunct to the pay-TV services that they are offering or simply provide them to other people as a standalone “over-the-top” service. The former setup will typically have a “download-to-view” component for customers who use a PVR-type set-top box like a Foxtel iQ2 where the show would be downloaded to the device’s hard disk for later viewing.

Other offerings

Another service that could be evolved would be the so-called “multi-room” or “multi-screen” options which are typically offered by some pay-TV providers on a “per-room” basis. In a lot of cases, this could encompass an integrated TV Everywhere service.

Thanks to DLNA’s VidiPath technology which I covered previously, they could be offered simply as a “per-household” basis which or even as part of the regular content package for a regular pay-TV service. It could mean that the extra TV would be equipped with a Blu-Ray player, network media player or games console that is VidiPath-certified while the main DVR-equipped set-top box is a VidiPath content server. TV manufacturers could even roll out Smart TVs that have this feature. Not sure if you have such equipment? The pay-TV provider could sell a cost-effective VidiPath-certified network media player to connect to your regular TV and home network to benefit from this service.

Trends

But why are they offering these services?

Young people and the connected lifestyle

One reason is to court the younger consumers who are Internet-focused and device-agnostic. Here, they see the large-screen TV serving as a display for other devices like games consoles or Blu-Ray players; or they see regular and mobile computer equipment as something they can watch video content on.

As well, they live on the Internet with a desire to have their video-content viewing linked with other interactive activity. For example, they want to use the Social Web or online knowledgebases in conjunction with what they are viewing. As well, we are living a time-poor lifestyle where we wouldn’t have time to spend on poor-quality TV content.

The traditional pay-TV business model that is focused around dedicated infrastructure and the set-top box doesn’t cater for this readily especially as Internet-based technology marches on very quickly. A

Content providers are offering “direct-to-consumer” packages

In North America particularly, content providers who used to provide their TV content via a pay-TV service are now offering their content on a “direct-to-consumer” basis. This is following trends in other industries where product manufacturers and distributors are setting up online and other storefronts to provide their wares direct to the consumer in addition to having retailers sell them.

This has come about due to the “cord-cutting” trend that is occurring there, along with an increasing number of situations where a content provider who had pay-TV presence across the whole of the US is not likely to have this same level of presence. The latter situation has been brought about due to arguments and fights between the content provider and the cable-TV or satellite-TV provider about content-licensing terms.

Conclusion

I reckon that as the bandwidth improves, it could be come another path for delivering multichannel TV content in a highly-flexible cost-effective manner. Let’s hope it doesn’t become “101 channels and nothing on” – many channels and content providers that provide nothing but worthless content.

FCC intends to place over-the-top Internet TV on a par with cable TV

Article

FCC Moves to Give Internet Video Same Rights as Cable Co’s | Broadband News and DSL Reports

From the horse’s mouth

US Federal Communications Commission

Tech Transitions – Video And Future (Blog Post)

My Comments

The recent US Supreme Court decision against Aereo has shown up how facilities-based multichannel TV providers i.e. cable and satellite TV providers have the upper hand with negotiating access to content offered by the Hollywood studios and sports leagues.

But the FCC are considering allowing “over-the-top” Internet TV providers access to this same content on a par with the likes of Comcast and DirecTV. This is also in response to the fact that many American TV viewers are ending up with cable or satellite TV packages full of content they don’t want i.e. “57 channels and nothing on”.

The issue with the current situation is that Internet-based “over-the-top” TV providers aren’t placed on an equal footing to the big cable-TV providers. This is similar to how the US Congress passed laws requiring satellite TV providers like DirecTV and DISH to have access to the channels on an equal footing to cable-TV providers and this opened the doors to competition.

The opportunities provided by the Internet-based “over-the-top” services are many including the ability to provide TV content packages that are pitched at niche markets in a cost-effective manner. This includes providers that could focus on foreign-language content, wholesome family-friendly programming, and content pitched at expatriates. As well, it opens up the concept of increased carriage-service competition which can increase viewer choice and, hopefully, access to what the viewer really wants.

There is also the concept of taking a “technology-neutral” approach which also allows pay-TV companies and content providers to use a choice of technology to distribute the TV content to the end-user. This means that the likes of HBO, CBS, Comcast and co to implement Internet-based approaches thus increasing reach to a wider market. There is also the hope that this approach will heat up the demand for next-generation broadband through the US and increase the average bandwidth that Americans can enjoy.

For this to work, the FCC need to pass these rules without being sabotaged by Big Money. which is a problem that still dogs American politics.