Category: Network Lifestyle And Activities

Ways we can see console gaming improve

Sony PS3 games consoleThe games console that plugs in to the TV needs to be improved to become more socially relevant. Typically these devices are improved beyond doubt using the latest technology and become a multimedia console, but there are certain issues that need to be continually resolved when it comes to playing games which these devices are built for.

Improved targeting beyond the usual users

Making console gaming appeal to people other than teenage and young-adult males

A situation that still occurs with console gaming is that it is focused towards the teenage and young-adult male audience. Here, most of the games available for these consoles are the action-adventure titles and the marketing that goes on is typically focused at this audience.

This is although the multimedia functionality associated with the games consoles such as optical disc / network media playback or access to online media services is being exposed as valuable functions for everyone.

XBox One games console press photo courtesy Microsoft

The XBox One – representative of today’s games consoles

Ways that I would see to improve on this would include giving equal attention and marketing space to game titles that appeal to other audience classes as well as pitching consoles at age groups other than this class. Nintendo are working towards this with the Wii by implementing the Wii Fit peripherals as for the whole family and Sony had a go with issuing music games for the PlayStation 2 which had “across-the-board” appeal. Similarly there have been attempts to use the music and dance games like the Singstar, Rock Band, Guitar Hero and DJ Hero franchises to open up the games consoles beyond the usual audience and diet of games.

There have been remarks that computer gaming does fit in well with the older people more as a way of improving and keeping alive cognitive and problem-solving skills. But this class of user does tend to work with mobile devices, especially tablets as a gaming platform due to the user interface being more intuitive.

Older men do show some interest in the sports titles especially those that reflect their favourite sports but find that these games aren’t intuitive to play. This is more so due to a controller that they may find very confusing to use which I had noticed when a young man hired a cricket game for his PlayStation console and an older man who is interested in cricket, especially Test cricket, tried to play this game on the console but found the user-interface very confusing.

One way to make it intuitive would be to subject some of the games that appeal to the older audience to useability testing involving this class of audience using the consoles and controllers that they are being pitched to.

Similarly, a strong effort to develop and market console-based games titles for young female audiences as well as mature and older audiences could expose the games to these people. This includes having the gaming fraternity encourage situations where older people and younger people play together on these consoles and writing this in to the marketing fabric for the consoles and games titles. It also includes older people and younger people existing in the same online gaming groups or clans during particular games.

Lately there have been efforts to get women involved in the computer-games scene, both in developing these games and playing them. This has caused significant issues with established male figureheads in this scene leading to the GamerGate controversy concerning harassment of women game developers and misogyny in the video-game industry. It shows that the concept of making games appeal to more than just the young mail player is rattling some cages in the console and regular-computer gaming fraternity.

Improved player-help functionality

One way to make games consoles acceptable to more people would be to improve the learning curve required for one to effectively “get the hang” of a particular game. This is especially where the player interacts with the game using a handheld controller while seeing the effects of what they do on the TV screen.

In-play help functionality

One way would be to provide in-game help functionality where a user can press a button on their controller to obtain information on the game’s user interface or how to perform certain procedures. This could be set so that the gameplay can pause or continue as the user seeks help.

It can be simplified through the use of an always-available on-screen “popup” that shows what each controller button / stick does during their play. Newer consoles that exploit a “second-screen” function that is provided by a tablet or smartphone running a special application can use this function as a way of providing user-interface help to novice players.

Controller design that supports local screen or dynamic labelling

Similarly a control device can use a local screen or e-ink-based dynamic-labelling to label controls with terms specific to the game. This could be to indicate functions important for manipulating a batsman or bowler in a cricket game or the driving interface in a racing game.

Player-assist functionality

Another method of providing improved help function would be to provide support for player assist. This is where an advanced player can use their controller to help a novice player in a similar vein to the “dual-controls” practice that is implemented by driving schools where the vehicle used for teaching a learner driver is equipped with an extra set of pedals for use by a driving instructor.

Technical improvements

Bluetooth headsets compliant with standard Bluetooth Profiles

A games console could benefit from the Bluetooth Headset Profile by allowing these headsets to be used for inter-player chatter during an online game. Similarly. the Bluetooth A2DP Profile could come in to its own with a console for directing in-game music and sound effects to a stereo headset for private gameplay.

This may not wash well with games-console manufacturers who work on the loss-leading principle of product sales. Here, they place value on selling the consoles cheaper so that they can recoup the costs on the accessories or games that are licensed for their consoles or on the membership fees associated with their online services.

UPnP AV / DLNA media sources as part of game fabric

Some games can benefit from access to media resources hosted on one’s home network. This can be facilitated through the UPnP AV / DLNA network-media-discovery technology with this functionality written in to the game’s software or calling upon DLNA application-programming interfaces that are part of the console’s operating system.

The obvious examples for this would be a user-selectable music soundtrack for some game types such as “street-racing” or cue-sports (pool / billiards / snooker) games. The classic example would be a pinball or pool game that implements a “virtual jukebox” as a tool for selecting background music in the game. Here, it would mimic the jukebox that is found in a seedy pool hall or pinball parlour and the music that plays sets the scene of that venue. Picture-puzzle casual games can also benefit from UPnP AV / DLNA for finding pictures via the home network.

Continual work on force-feedback for player controls

A criticism that I have heard regarding racing and driving games in the context of younger people learning to drive is that they operate the car they are learning on as if they are driving in a video game. This is where they “throw down” the gear-shift when they change gears rather than slowing gearing out to neutral then to the gear they want for example.

The same complaints may be raised by flying instructors with the way young novice pilots operate the Cessnas they learn on due to the popularity of those flight-simulator games.

This is brought about by driving interfaces used with these games that don’t closely mimic a real car’s controls. For example, changing gears through most driving interfaces doesn’t resemble the typical shifting gate offered by most manual gearboxes nor does it resemble the gear-selector behaviour of the typical automatic transmission. This is brought around due to joysticks that “spring back” to centre rather than staying in a particular position and no force-feedback that resembles the user experience of a gearbox. Similarly, the steering wheels on these interfaces don’t satisfy the “many turns lock-to-lock” that a real vehicle’s steering wheel offers which allows for granular control on the road.

These kind of issues can be augmented as players play games that implement many different cars, especially where players can change car components so as to “soup-up” their competition cars. This kind of play has been exemplified through the earlier games in the “Need For Speed” series where players could load in car profiles that represented real cars, or most of the “street-racing” games that provide the players with a choice of cars to complete their conquests with.

The playing experience for driving and other games can be improved upon by games and hardware vendors working on force-feedback controls in the regular-computer and console gaming arenas. This involves working on systems that provide the appropriate counter-force in flying and racing control systems that mimic mechanical feedback thus working towards “real-world” experience.

This issue can be a way of improving the intuitiveness of these games when their experience is closer to replicating real vehicles and craft thus opening them up to more players across the board.

Conclusion

Although the games consoles are becoming technically better, there still is a lot of unfinished business when it comes to increasing the appeal of games on the mainstream TV-based console setups to more people.

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Berlin creates a smartphone app to tackle neo-Nazism

Article Flag of Germany

La ville de Berlin lance une application «contre les nazis» | La Figaro (French language | Langue Française)

From the horse’s mouth

Berlin Against Nazis (Berlin Gegen Nazis)

Press Release (German Language / Deutsche Sprache)

My Comments

Another smartphone app has been developed for the community good, this time in Germany. Here, it is a notification app to distribute information about the issue of neo-Nazism to people who live in Berlin.

Samsung Galaxy Note 4 press picture courtesy of Samsung

Smartphones are being seen as activist tools even with custom apps

“Against Nazis” (“Gegen Nazis”), which this fully-free app is called, serves more as a bulletin-board app which shows what is going on around town concerning neo-Nazi activity through the use of push notifications and an interactive map. Through these technologies, this information is distributed effectively real-time. This app allows users to act on the information in order to show solidarity against the neo-Nazi activity that is going on near them or to effectively strengthen the network’s activity. This app has been delivered in German, English and Turkish because of Germany having a distinct presence of Turkish people.

It has been developed by the “Berlin Gegen Nazis” (Berlin Against Nazis) network which is supported by the Berlin local government. This was brought on by a member of this network who was engaged in an anti-Nazi march in Rudolf Hess’s home town when a far-right group effectively took over that march.

The neo-Nazi groups still maintain a presence in Germany although they have a low impact on the national polls and on Berlin’s polls. In relation to Berlin, they have presence in poorer areas of the city like Schöneweide in the former East Berlin. It is also known that people who lived in the former East-Germany areas were soft towards the extreme-right ideology.

This is another way where the mobile phone platforms are being used for the public good especially due to the ease of access that these platforms provide. It also involves creating an information-delivery backbone which is cost-effective for these community organisations.

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Alaskan fables now celebrated as video games

Article NeverAlone screenshot courtesy of E-Line Media

Native Alaskan fables are now an endearing video game | Mashable

From the horse’s mouth

E-Line Media

Never Alone

Product Page

My Comments

As the indie video-game scene gains more exposure and opportunities, there is an increasing amount of room for more folk tales and fables to be expressed in an interactive form. This has been brought about by studios who want to offer a standout title that will attract new interest rather than the “same old same old”, some I had noticed when I visited PAX 2014 where a lot of games that were “out of the ordinary” were being showcased.

NeverAlone screenshot courtesy of E-LineAn example of this are the Alaskan fables that have been part of the Iñupiat people, one of the indigenous tribes that existed in that state. Here, as these tribes become urbanised, there is a fear that such folklore could be lost.

But an independent games studio had worked with the Cook Inlet Tribal Council to develop “Never Alone”which is a game that has a story centred around the tribe’s folklore. Here, the storyline is based around Nuna, a girl who is searching for the cause of a terrible blizzard that affected their village. The tribal leaders saw this as a way to convey the stories and provide a positive image to the indigenous people in Alaska.

It was also based around E-Line Media, an entertainment group founded by Alan Gershenfeld, who were trying to find out why games with serious or educational roots weren’t gaining ground. This studio had found that some newer games that had this kind of quality were successful and there was an interest ot see what themes could be explored.

There was a goal to make the game a good game and faithful to the Iñupiat culture such as representing Nuna’s animal sidekick as being a fox who was helping her solving the puzzles.

It is in the same context to the increased interest in “non-Hollywood” film and TV content, especially foreign-language content in English-speaking countries. This is exemplified especially by the Nordic thrillers like Borgen or Wallander.

They are making this available through the PlayStation 4, and the XBox One consoles along with regular computers via the Steam platform. This is a promising sign that the console platforms are becoming more “indie-friendly” and opening up paths to games made by more people for different tastes.

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Game On HP!

Article

HP Just Built A Gaming Laptop Seriously | Gizmodo Australia

My Comments

With the arrival of the Razer Blade gaming laptop and Dell answering this model with their Alienware gaming laptops, things were starting to look up for this class of computer.

Now HP have joined in the gaming-laptop frag-fest by presenting the Omen series of 15” gaming laptops. This was based around HP originally taking over Voodoo who were floundering when the concept of gaming in a laptop form factor didn’t catch on. This machine takes on what Voodoo was about but places it under a popular computing brand name. Another factor that underscores this computer is the fact that HP have built the ZBook series of mobile workstations, including the ZBook 14 “Workstation Ultrabook” where there is emphasis on graphics performance.

Here, the computer, like the Razer Blade and the Alienware computers, is designed for portability yet has the performance abilities like the Intel i7 processor, 8Gb RAM and mid-tier NVIDIA graphics. HP have also tackled the cooling issue to enable the graphics subsystem to have that bit of extra “pep”. This will work at a more realistic 1080p Full-HD resolution and has a Mini Display port and a regular HDMI connection so you can plug it in to that flat-screen TV or that high-end computer monitor for full-on gaming.

Even the keyboard has gaming credentials such as RGB illumination and programmable keys. There is also a large trackpad to provide more responsive gaming. There are variants of the Omen with 4Gb display RAM and 16Gb system RAM along with solid-state disks for quicker performance options.

A good question to raise is whether other companies who make laptop computers will create or build out their high-performance product ranges that are pitched at games or advanced graphics users? It also includes whether these classes of computer would work well not just for performance but for reliability as well

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Dealing with Internet trolls

Article

How to kill a troll | Naked Security (Sophos)

My Comments

Anyone who has a personal Internet presence on a message board, social network or similar environment or operates such a presence for their company or other organisation can end up facing the worst side of the Internet.

This is typically in the form of the “Internet trolls” who exist on message boards, social networks, blog comment trails and online chat rooms just to cause trouble. This has manifested in online harassment which is mainly in the form of schoolyard-grade activity like foul names or targeted embarrassment attempts. But there have been acts like physical threats against person, animal and property; stalking, sustained harassment and sexual harassment with young women being the main victims.

It included a situation that I faced regarding a café I regularly visited where their Facebook presence was tarnished with foul comments because the business didn’t permit a protest group to put some flyers about their campaign by their cash register. Here, I was defending the café in their stance regarding what had happened.

But what can you do? You could block the accounts where the behaviour is coming and implement technological measures that do this for you. Here, such measures work on logic like blocking relatively young accounts that mention you, accounts with very few followers that mention you or accounts that generate replies containing certain keywords.

On the other hand, you could embarrass the source of the comments. This plays on various analogies associated with social taboos like in-workplace sexual harassment where a person isn’t just hauled up before law courts but the court of public opinion doesn’t look favourably on them. This would be hard to implement in the online world due to the ease in which one can create an anonymous online presence such as with the use of multiple disposable emails or pseudonyms.

Some countries like the UK have given their online-harassment laws more teeth such as legislating for longer prison terms. To the same extent, we should be encouraged to use all of the civil and criminal laws available to us as a tool to deal with Internet trolls, but a key problem is working with the problem from a cross-jurisdictional angle. This is where you identify that the activity is appearing from another state within the same country in the case of countries like Germany, Australia and USA, or another country; such as someone residing in the UK being harassed by someone using a computer located in New York State in the USA.

As well, there have been various PR activities to pillory the trolls such as Mary Beard’s activity after being victimised by schoolyard-grade online behaviour. She wasn’t afraid to speak her mind on British TV and had her friends and supporters work together to “fight back” against the troublemakers. Businesses and organisations who have been “got at” by trolls can use their loyal support base who have an active online presence such as their regular customers to work together for this same goal. 

Let’s not forget that the channels that exist to report trouble on a social network, bulletin board, chat forum or the like do exist for you to report this kind of trouble.

Personally, I would encourage any campaign to crack down on Internet trolling to be done as a group of many people. They can pool resources and use their contacts to work together to defend the people who are being affected or make life hard for the troublemakers. This can manifest in using technological tools to limit their effect on the affected forums, using civil and criminal legal action against the troublemakers or use online and offline public-relations efforts with a view to pillory them.

Sometimes some disturbing situations that happen with social networking, Internet forums, instant messaging and the like may require you to simply ignore or block trouble on the Internet but others may require you to work actively against it.

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Using Skype for chat during your favourite PC games

Article – From the horse’s mouth

You can use a regular communications tool for in-game chat

You can use a regular communications tool for in-game chat

Skype

How to use Skype for desktop Gaming

My Comments

Some of us may want to use Skype or similar online communications tools to chat with fellow games players when we play games on our regular computers.

There are some reasons where the software for in-game chat functionality can be difficult to set up and manage and the conversations on most in-game text / voice-chat functions is like a simple party line where everyone and his dog can join in uninvited. This opens the door to Internet trolls and other miscreants who can upset your gaming sessions.

To my knowledge, Skype is the only program that can support group text and voice communication. On the other hand, other online-communications software like Viber, Lync and Pidgin offers varying levels of functionality to allow your gaming clan to chat together. Most will offer group-based text chat with some offering group-based voice chat. But what is common with Skype, Viber and their peers is that you chat with those participants whom you and your mates invite.

Skype with uncluttered Modern user interface

Skype – an important part of a gamer’s arsenal

For Skype, you would need to have the latest version of Skype running on your Windows, Macintosh or Linux computer. Then, set up and test your wired or Bluetooth headset to make sure it is working properly with Skype if you want to have voice calls. You do the similar procedure with Viber or other communications software. With your Bluetooth headset, you would need to use the “Hands Free Profile” function for the voice communications and if you are using a stereo Bluetooth headset or Bluetooth headphone audio adaptor like the Sony SBH-52, you may want to make sure that the sound device that your game uses for effects and music is the Bluetooth Headphones or A2DP device if you want others around you not to be hearing the game effects or repeated music loops.

Create a group-chat session by dragging the friends, teammates and others together. If you do want a group voice call, you can create this with Skype but avoid the temptation to create a video call because this takes up the bandwidth.

Then you minimise Skype or your other communications software and start your game. Make sure that other unnecessary programs aren’t running while you are playing so you can dedicate your computer’s resources to the gameplay and communications.  If you are running a multi-screen setup, you may find that you could run text-chats on one of the screens.

Using a regular Internet-communications service rather a game-hosted Internet service gives you that advantage to have better control over how the peer-to-peer games banter turns out so you can all get the most out of the game.

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Doncare has launched a mobile-phone app to help people in domestic-violence situations

Article

Doncare launches LiveFree App to fight domestic violence | The Weekly Review

From the horse’s mouth

Doncare Community Services

Press Release (PDF)

Facebook Page

App Site (iTunes App Store)

My Comments

Doncare Community Services, along with Doncaster Rotary Club, have just launched an iPhone app that provides information about domestic and relationship violence. This provides the general information that women need to know about handling these situations along with knowledge of legal and similar resources they can avail themselves of.

A typical situation that concerns online domestic-violence resources is that these resources are typically furnished as Web pages which can yield a privacy risk for the victim of this violence due to the fact that Web browsers list what you have browsed. This is a key risk for  lot of these victims who live in a highly-controlled abusive relationship. Here, the perpetrator is often likely to check on recent Web-browsing activity that the person has done on the computer equipment used in their home as part of wanting to know what they think and do as well as whom they see. These people even have to do this browsing from their workplace’s computer, a friend’s computer or a publicly-accessible computer like one installed in a library or café.

The native mobile app has the advantage that they can download the app from the platform’s app store, use it and delete it quickly if they fear that the perpetrator is snooping around their phone. Then they re-download the app from the app store as and when they can.

One limitation about this app is that it is focused on resources and legal options that are available and relevant to Victoria, Australia. An improvement that I would have would be to download information about options available in other jurisdictions, something that can be provided during the setup phase or at a later point. This effort could be positioned as part of a localisation effort that would take place during the app’s lifecycle.

At least this is an example of what can be done by family-violence support organisations regarding using the smartphone and tablets that people own. This is where a free, easily-downloaded, easily-uninstalled app that has this critical information and access to critical resources can be used as a tool by people who are at risk.

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Facebook launches a “Safety Check” program for use during emergencies

Facebook Safety Check iPhone notification screenshot courtesy Facebook

Facebook Safety Check notification on iPhone

Articles

SAFETY CHECK: Facebook Tool Simplifies Users’ Communication During Disasters, Crisis Situations | AllFacebook

Facebook’s new Safety Check lets you tell friends you’re safe when disaster strikes | NakedSecurity (Sophos)

From the horse’s mouth

Facebook

Introducing Safety Check (Press Release)

Feature Description

My Comments

Facebook has just released a system which works during natural disasters or other civil emergencies to allow people to be sure that those friends of theirs who are in the affected areas are OK. This system, known as Safety Check, was born out of a “notice board that Facebook built in to their system during the 2011 Japanese earthquake and tsunami. It would still complement other methods like phoning or texting those you know in the affected areas.

If an emergency happens, this would affect a known geographical area and Facebook would determine if you or your friends are in that area or not. Typically, this would be brought on by emergency services and the media advising Facebook of these situations. This would be based on the City data in your Profile or rough-gauging where you are interacting with it from. It would also use the Last Location details if you opt in to and implement the “Nearby Friends” app as another metric.

Facebook Safety Check dashboard screenshots (regular computer and mobile) courtesy Facebook

Facebook Safety Check dashboard- regular and mobile (handheld) views

Here, you will have a notification that will pop up if you are in the affected area and you mark this as “I’m Safe” if you are OK and safe, or mark as being “Out Of Area” if Facebook miscalculates your location and determines that you are in that area when you are are not in that area. The latter situation can happen for people who are in a large metropolitan area or conurbation and the disaster or crisis situation only affects a small part of that area.

This status will show up to your Friends as a Notification and in their News Feed to reassure them.This is augmented by a special “dashboard” page created for the emergency that shows a filtered list of your friends who are in the area affected by the crisis so you cab know who has “called in” to say they are OK,

This same setup also benefits those of us who are outside the affected areas and want to simply be sure that none of our friends have been affected by that crisis. Here, we receive the News Feeds and Notifications about our Friends who have “checked in” as being safe or out of the affected area and can also see this on that same “dashboard” page.

As for the privacy issue, these updates are only visible to those people who are currently your Facebook Friends when it comes to “coarse” coverage and to those of us who have reciprocally enabled the “Nearby Friends” functionality on Facebook for each other.

Although Facebook is the dominant consumer-facing social network and is able to achieve this goal, various other messaging and social-network services could learn form this setup to allow “at-a-glance” notification of our loved ones’ welfare during natural disasters and other crises.

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The XBox One to be the first console to support home-developed games

Article Project Spark Editor screenshot press image courtesy of Microsoft

Microsoft’s Project Spark Finally Out Of Beta | Tom’s Hardware

From the horse’s mouth

Microsoft (XBox)

Press Release

Product Page

My Comments

Project Spark screenshot press image courtesy of MicrosoftOne item that Microsoft has had as its foundation stone was to allow people to develop their own computer software through the provision of the necessary tools to do this.

This started from Bill Gates writing a BASIC interpreter for the Altair microcomputer and effectively writing the BASIC interpreters for a few subsequent personal computers of the era like the Radio Shack TRS-80 and the IBM PC. In the 1990s, Microsoft had developed the Visual BASIC software to allow one cost-effectively develop software for the Windows platform that took off through that era.

Now Microsoft have fully released Project Spark which is a software-development kit to allow one to develop games for the XBox One games console along with regular computers running Windows 8.1 . People who have tinkered with the earlier beta versions of this software have used it to create extra game levels for their favourite games.

It may appear that you would have to work within boundaries when building a game or level but I would see this as a way for Microsoft to work on a games-development platform for both regular computers and the XBox One games consoles. This may also lead to a marketplace for “lean-back” console games which are developed by individuals and independent studios and, hopefully open up the console-gaming world.

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Web-page advertising needs to adopt a secure-ads strategy

Article

Beware of Risky Ads on Tumblr | MalwareBytes Unpacked

My Comments

Online ad - to be respected like advertising in printed media

Ads on sites like here need to be secure to obtain the same respect as magazine ads

Most of us who use the Web are making increased use of ad-sponsored Web sites for news, blogs, social media and the like.

In most cases, the banner advertising that appears on these Websites or on advertising-funded mobile-platform apps and is delivered in a tasteful manner provide a similar experience to the display advertising we see, accept and take for granted in newspapers, magazines and other printed media. That is where pop-up or pop-under advertising isn’t used or you don’t hear noisy video commercials playing through. It could be enough to see an animated or slide-show ad appear within the confines of the banner. Here, the advertising doesn’t interrupt the reading experience unlike with TV advertising or online-video advertising where it interrupts the viewing experience.

Such advertising, like the Google AdSense ads you see on this site, is sold on a contract that is based on cost-per-click which the advertiser pays when you click on the ad to follow through with it, or cost-per-impression which is based on simply on the ad being loaded and appearing on the site.

The malvertisement threat

But there is a security problem cropping up here in the form of “malvertisements”. These are online advertisements that are delivered to lead users to Websites that host malware. Typically they use enticing copy and graphics in the advertisements to attract users to view content on these sites and download software of questionable provenance.

Security vendors run a rhetoric that encourages us Web users to use ad-blocking software to keep our computer secure by masking all online advertising. But this can get in the way of honest advertisers and the publications that depend on them for revenue because the software works on an “all or nothing” approach.

But what can the online advertising industry do about this?

If a Website author has control over all of the advertising they admit, they can easily “fence out” malvertisements and distasteful advertising by examining what their potential advertiser is tendering at the start of and through the life of their advertising contract.

But this is not the case for most Websites where they will rely on one or more ad networks like Google AdSense to supply all or the remainder of their ad inventory. These ad networks typically source the advertising themselves and pay publishers a cut for each advertisement that appears or when someone clicks on an advertisement.

Ad networks

Malware sites advertise through these networks on a “pay-per-click-only” contract because it is a “low-risk high-return” option. But the networks could make life harder for them by, for example, vetting the creatives (advertising text, graphics, scripts and links) offered for an ad campaign before accepting them for display and through the life of the campaign. Similarly, they could make it harder to establish or sustain advertising contracts for “fly-by-night” operations like distributing malware such as implementing the ability to break-off ad contracts if the advertiser engages in deceptive conduct or not offering “very-low-risk” advertising options such as “pay-per-click-only” text ads. One way would be to require all ad contracts to be based on the requirement to pay for a particular time length or minimum number of impressions.

Ad networks can also exchange details about advertisers that engage in deceptive business practices so that the advertisers don’t go “shopping around” different ad networks to hawk their wares at the lowest risk. This is similar to a lot of proper business practices where companies are able to exchange details about known credit risks for example.

This could be part of an online advertising code of conduct to protect the validity and legitimacy of the online display advertisement as part of an advertiser’s campaign mix and as a way for Web publishers to raise some income.

Webmasters

Webmasters can work with the ad network’s control panel to reduce the kind of advertising that gets through to their ad spaces. For example, they could opt to keep the advertising that appears to tightly reflect the content and tone of their Website. The Webmaster can also exercise a tight level of control over any advertising they directly sell for their Website such as offering contracts with a minimum level of risk to the advertiser or vetting the creative material tendered by the advertisers.

As well, they can take out security measures over the Website to stop undesireable activity from occurring with their Website. This could include implementing hardened login procedures such as brute-force lockout or two-factor authentication on the critical admin and editor accounts.

Conclusion

Like most online-security issues like Wi-Fi security, it isn’t just up to end-users to do the “heavy-lifting” to keep their Web experience secure. Other stakeholders like advertising networks need to join in the game to keep a secure Web with respected online advertising and avoid exposure to liability.

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