Previously, all the laptop vendors were trying to design their products to have a similar look to Apple’s MacBook product lineup. This ended up with the Apple MacBook product lineup along with the Apple iMac product lineup being seen as personal computing’s “Holy Grail” when it comes to design, construction and specification. This was involving computers that have the same slimline look to the Apple MacBook Air series along with some media-capable laptops like the HP Envy 15-3000 having a similar styling and capability to the Apple MacBook Pro.
But what has just been happening at the Consumer Electronics Show in Las Vegas was a run of detachable-tablet 2-in-1 computers that have a very similar look to the Microsoft Surface Pro. For example, when the keyboard is attached to the Surface Pro and the kickstand is brought out so it is used as a notebook computer, the setup raises the keyboard at a slight angle; while the tablet part is very much a glass-covered slate.
This ended up with the Microsoft Surface Pro, especially the latest generation, being considered the “Holy Grail” whein it comes to detachable-tablet 2-in-1 computers.
All of the contenders have the detachable keyboard supplied with the tablet even if you purchase the baseline variant in their product lineup. This is while they achieve that slimline look that the Microsoft Surface has attained as a tablet.
They also offer features that Microsoft wouldn’t provide as part of the Surface Pro’s spec like use of common “open-frame” connectors such as the USB Type-C connector. HP’s Spectre x2, for example, even adds an Intel RealSense camera for Windows Hello facial recognition.
As I have noticed over the last year, the Microsoft Surface Pro lineup has also been aggressively targeted at those of us who would buy the Apple MacBook Air or own one of these computers. This is through the use of style to woo these customers along with TV commercials that show you what you can do on the Surface Pro but can’t do on the MacBook Air and pages on Microsoft’s Website giving instructions on how to move off Apple’s Macintosh platform to the Surface.
Could this be another trend for computer manufacturers to achieve “Holy Grail” products for their product class which which other comptuer designers aspire to? But on the other hand, the desire to imitate can ruin the desire to innoviate and make products that carry their unique look and design characteristics.