From the horse’s mouth
One set-top-box manufacturer approached the subscription-TV and ISP market with the idea of integrating a set-top box and a soundbar in to the one physical unit.
It is to capitalise on the fact that most of us would prefer to use a soundbar rather than the multiple-speaker home-theatre setup. This is perhaps about budget issues or TV-positioning arrangements like the traditional “TV in the corner” arrangement to avoid competing with the view offered by a picture window or fireplace. As well, we may be more interested in maintaining a stereo system dedicated to music playback.
Now JBL has answered this product class through premiering at Google I/O 2018 the Link Bar soundbar which has a built-in Android TV set-top box. This unit has the full Android TV experience including the ability to download Android-TV-based native apps through the Google Play Store. It also has a microphone built in to it so you can speak to the Google Assistant to call up video content. As per requirements for the Android TV platform, you have to press a button to make the microphone come alive so you can speak to the Google Assistant
Android TV has appeared in some smart-TV devices, especially the NVIDIA Shield games console and a significant number of Sony smart TVs. But for JBL to issue this platform in a soundbar is very impressive and is an attempt to push out this product class. It is also an attempt to get Android beyond the smartphones and the tablets.
There is the ability to connect the Link Bar soundbar to your TV and video peripherals via HDMI with it honouring HDMI-CEC and HDMI-ARC expectations. This is taken further by you being able to switch sources or control the TV with your voice. As well, the Google Assistant is available independent of whether the TV is on or off and can work tightly with your Google Home smart-home setup.
JBL intends to have the Link Bar ready for release in to the US market at least by between September – November 2018. Here, I would see this soundbar work well alongside most flat-screen TVs and have them become a Smart TV. But what needs to happen is that Google needs to keep the Android TV operating system up-to-date to make sure it works properly and securely all the time.